Core Viewpoint - Douyin has officially refuted rumors regarding new regulations that allegedly penalize sellers for pricing Moutai below market value, clarifying that the actual initiative is aimed at combating false advertising and suspiciously low pricing practices [2][3]. Group 1: Douyin's Actions and Responses - Douyin initiated a special campaign to address complaints from consumers about merchants and influencers using low-priced Moutai for misleading promotions [2]. - Despite Douyin's official denial of the rumors, media outlets continued to propagate these claims, suggesting a manipulation of public opinion by a competing e-commerce platform [2][3]. - Douyin emphasized the importance of maintaining a healthy online environment and market order, urging consumers and media to respect factual truth and refrain from spreading rumors [2]. Group 2: Industry Reactions and Legal Concerns - The new regulation from Douyin, which prohibits merchants from selling Moutai below market prices, has sparked widespread criticism for allegedly infringing on merchants' pricing autonomy [3][4]. - Industry experts have raised concerns that Douyin's actions may violate the Anti-Monopoly Law, particularly regarding the prohibition of organizing price collusion among merchants [3][4]. - The regulation also restricts influencers from subsidizing prices, which could be seen as an unreasonable limitation on their business decisions, potentially breaching the E-commerce Law [4].