本期《财经早察》来聊聊网络交易平台收费新规。 本期编辑 江佩佩 跨境急单潮涌：美国买家不再讨价还价，中国工厂昼夜赶工 广东文化产业"出新招" ，"六大领域"迎机遇 外卖"三国杀"停战，价格战没有赢家 出品：财经早察工作室 总统筹：邓红辉 执行统筹：陈晨星 祝乃娟 本期主播：董静怡 编辑：洪晓文 曾婷芳 设计：冯荻庚 白宇航 SFC 21君荐读 "每100元销售额，至少30元要交给平台买流量。"这是当下电商平台内一些中小商家的真实经 历。高额投流费、隐蔽佣金、强制促销分摊……一些平台不合理的收费问题早有争议。 5月25日，国家市场监管总局重磅发布《网络交易平台收费行为合规指南（征求意见稿）》， 专门规范了平台向商家的收费行为，涵盖流量推广费、保证金、佣金、抽成等多种常见收费 项，列出八大类禁止行为，包括重复收费、转嫁成本、强制促销摊派等，试图为千万商家撕 开一道减负突破口。 ...

Core Viewpoint - The recently released "Guidelines for Compliance with Charging Behavior of Online Trading Platforms" aims to establish fair trading practices between platforms and operators by clarifying the relationship between fees and services provided [1][2][3] Group 1: Key Regulations - Platforms are prohibited from abusing their rule-making authority to impose unreasonable charges, ensuring that fee structures are clear and understandable, with strict limitations on deposit collections [1] - The guidelines require platforms to solicit feedback from operators when modifying fee-related agreements, promoting a more balanced negotiation of interests [2] - Platforms must not engage in discriminatory pricing based on information asymmetry, ensuring that all operators are treated equally under the same trading conditions [2] Group 2: Fair Trading Principles - Platforms are not allowed to force operators into transactions by linking traffic distribution to participation in promotional activities, emphasizing voluntary participation [3] - The guidelines aim to foster a stable charging environment that enhances operator confidence and encourages long-term business development, ultimately benefiting both platforms and operators [3]