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整治平台乱收费:商家减负,平台增效
21世纪经济报道· 2025-05-28 12:13
本期《财经早察》来聊聊网络交易平台收费新规。 本期编辑 江佩佩 跨境急单潮涌:美国买家不再讨价还价,中国工厂昼夜赶工 广东文化产业"出新招" ,"六大领域"迎机遇 外卖"三国杀"停战,价格战没有赢家 出品:财经早察工作室 总统筹:邓红辉 执行统筹:陈晨星 祝乃娟 本期主播:董静怡 编辑:洪晓文 曾婷芳 设计:冯荻庚 白宇航 SFC 21君荐读 "每100元销售额,至少30元要交给平台买流量。"这是当下电商平台内一些中小商家的真实经 历。高额投流费、隐蔽佣金、强制促销分摊……一些平台不合理的收费问题早有争议。 5月25日,国家市场监管总局重磅发布《网络交易平台收费行为合规指南(征求意见稿)》, 专门规范了平台向商家的收费行为,涵盖流量推广费、保证金、佣金、抽成等多种常见收费 项,列出八大类禁止行为,包括重复收费、转嫁成本、强制促销摊派等,试图为千万商家撕 开一道减负突破口。 ...
平台收费将迎新规,八类不合理收费拟被监管
21世纪经济报道· 2025-05-27 00:17
Core Viewpoint - The article discusses the high platform fees that e-commerce merchants face, highlighting the need for regulatory guidelines to ensure fair charging practices by platforms [2][4]. Summary by Sections Platform Fees and Merchant Experiences - Merchants report that platform advertising costs can account for over 30% of sales, significantly impacting their profitability [1][3]. - The article cites a merchant named Lingling, who indicates that her store's operational costs have become unsustainable due to high platform fees [1][3]. Regulatory Response - The National Market Regulation Administration has released a draft guideline aimed at regulating platform charging behaviors, which includes 28 specific provisions [1][4]. - The guidelines seek to address various unreasonable charging practices, such as duplicate fees and lack of service for charges incurred [4][6]. Transparency and Compliance - The guidelines emphasize the need for platforms to maintain transparency in their fee structures, including clear public disclosure of charging rules and historical fee changes [4][6]. - Legal experts suggest that the guidelines will indirectly compel platforms to adjust their practices to avoid legal risks, even though they may not have direct punitive power [7]. Future Implementation - The guidelines are currently in a public consultation phase, with plans for formal implementation to enhance compliance and standardization across platforms [5][7]. - Experts advocate for ongoing regulatory oversight and the use of data-driven methods to ensure fair practices in the platform economy [6][7].