Financial Data and Key Metrics Changes - In Q4 2024, total revenues increased by 24% year-over-year to RMB 110.6 billion, while full-year revenue reached RMB 393.8 billion, growing 59% year-over-year [10][33] - Revenue from online marketing services was RMB 57 billion, up 17% year-over-year, and transaction services revenue was RMB 53.6 billion, up 33% year-over-year [33] - Total cost of revenues increased by 36% to RMB 47.8 billion in Q4 2024, and for the full year, it rose by 68% to RMB 153.9 billion [34] - Non-GAAP operating profit for Q4 was RMB 28 billion, compared to RMB 24.6 billion in the same quarter of 2023, with a non-GAAP operating profit margin of 24% [39][41] - Net income attributable to ordinary shareholders was RMB 27.4 billion for Q4 and RMB 112.4 billion for the full year [40] Business Line Data and Key Metrics Changes - The quality merchant support program expanded its reach across agricultural and industrial sectors, enhancing operational efficiency for over 10 million merchants [11][21] - Logistics support measures for remote regions drove double-digit order growth and extended free shipping to nearly 100 million consumers [12][20] Market Data and Key Metrics Changes - The company noted a moderation in revenue growth due to significant ecosystem investments and intensified competition [10] - The platform's initiatives have led to increased consumer satisfaction and trust, with a broader range of high-quality products being offered [25][26] Company Strategy and Development Direction - The company is focused on high-quality development, emphasizing ecosystem upgrades and supply chain transformation [15][18] - Strategic initiatives include a RMB 10 billion fee reduction program and logistics support to promote e-commerce services in remote regions [11][20] - The company aims to build a classic global platform and shopping environment while maintaining high compliance standards [15][17] Management's Comments on Operating Environment and Future Outlook - Management acknowledged external uncertainties and intense competition impacting short-term revenue growth, but expressed confidence in long-term sustainable growth through ecosystem investments [81] - The company remains committed to delivering high-quality products globally and enhancing supply chain efficiency [70][75] Other Important Information - The establishment of the Merchant Rights Protection Committee aims to enhance communication with merchants and optimize their experiences [27][29] - The company is actively exploring corporate social responsibility initiatives to create greater value for the communities it serves [74][75] Q&A Session Summary Question: Long-term goals for platform ecosystem development and consumer-side initiatives - Management highlighted that initiatives like the RMB 10 billion fee reduction program are effective in lowering operational costs for merchants, which in turn enhances consumer experience and product variety [49][52] - On the consumer side, promotional campaigns during Q4 provided substantial savings and increased participation from brands, driving growth [54][56] Question: Insights into the competitive landscape and adjustments to development strategies - Management noted that competition drives continuous advancement in the e-commerce industry, and they are refining strategies to meet shifting consumer preferences [64][66] - The company is committed to long-term high-quality investments to enhance consumer experience and diversify quality supply [66] Question: Revenue and profit trends in the near term - Management indicated that external uncertainties and increased investments may lead to fluctuations in revenue growth and profitability, but they remain focused on long-term goals [81][82] Question: Balancing platform responsibility with duties to shareholders - Management emphasized that taking on social responsibility aligns with long-term accountability to shareholders, fostering a sustainable ecosystem that benefits all participants [85][88]