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阿里、美团、京东「三国杀」持续升级
Di Yi Cai Jing· 2025-09-11 03:51
Core Insights - The competition among major internet giants, specifically Alibaba, Meituan, and JD.com, has intensified, particularly in the local service sector following Alibaba's launch of the "Gaode Street Ranking" to rival Meituan's "Dazhong Dianping" [1][4] - Meituan has responded by reviving its quality takeaway service, utilizing a self-developed AI model to analyze user needs based on real reviews, aiming to enhance the reliability of its ratings [1][4] - The competitive landscape is characterized by aggressive subsidies, with Alibaba announcing over 1 billion yuan in subsidies to attract 10 million new customers to offline dining and services, while Meituan is distributing 25 million quality takeaway vouchers [4] Company Strategies - Alibaba's introduction of the Gaode Street Ranking is seen as a strategic move to enhance its local service offerings and drive user growth, potentially leading to positive synergies within its broader ecosystem [4][8] - Meituan's reliance on user-generated content for ratings is viewed as a weakness, as it may be influenced by subjective factors, whereas Gaode's real-time monitoring of foot traffic offers a more objective measure of store popularity [4][5] - JD.com faces indirect competition from Alibaba's expanding ecosystem, necessitating a focus on optimizing its core competencies in logistics and supply chain management to maintain competitiveness [8] Market Impact - The ongoing competition has already affected the financial performance of these companies, with Meituan and JD.com experiencing significant impacts in their second-quarter results due to increased competitive pressures [5][7] - Analysts predict that the intensified competition will lead to profit margin pressures across the board, with Meituan being the most affected, while Alibaba is expected to withstand the impact better due to its larger scale [8][9] - The market is currently reflecting these competitive dynamics, with the Hang Seng Tech Index showing a steady upward trend since April, indicating potential investment opportunities despite the competitive landscape [9]
“外卖大战”中,有商家订单翻倍,有骑手日薪涨超百元
Qi Lu Wan Bao Wang· 2025-05-01 11:10
齐鲁晚报·齐鲁壹点 管悦 近期,美团和京东的"外卖大战"持续升级,双方围绕用户激励、商品补贴、商家减佣、骑手保障等展开 对决。4月30日,饿了么也官宣加入这场较量之中,正式开启第一轮"饿补超百亿"。济南市场情况如 何?骑手、商家、消费者怎么看?对此,齐鲁晚报·齐鲁壹点记者做了调查。 商家: 平台补贴 订单激增 后续客户留存仍是未知 4月30日午餐高峰时段,济南历下区一家连锁拌面店内,老板小宸正忙着打包餐品,外卖订单提示音此 起彼伏。 "4月中旬开始,受平台补贴活动影响,京东单量逐渐上涨,日销最多能达到近500单。"小宸介绍,以4 月28日为例,京东、美团和饿了么下单量分别为304单、105单和71单。 从实际收入来看,用户支付20元的情况下,商家在美团、京东和饿了么分别到手15.98元、17.98元和 14.78元。 爆单的不只小宸的门店。在济南市历城区一家连锁咖啡品牌店内,五名员工流水线作业,依然忙得不可 开交。 一杯原价9.9元的拿铁,补贴后仅售5.9元,吸引了不少消费者下单。"4月以来,美团和京东平台订单量 都有所增长,饿了么刚开始补贴暂时波动不大。"该门店负责人张先生表示,日销最多能达到700杯,同 ...