Core Viewpoint - The article emphasizes that the subsidy model of platforms like Taobao Flash Purchase aligns with the trend of consumption upgrading, contributing to high-quality economic development and alleviating intense price competition among merchants [1][2][3] Group 1: Economic Recovery and Consumer Demand - The key to China's economic recovery lies in boosting domestic demand, particularly expanding consumption [1] - Due to uncertainties in the economic environment, consumer confidence is low, and the upgrading of consumption structure is slow, necessitating new drivers for change [1] Group 2: Platform Subsidy Mechanism - The platform's subsidy model helps alleviate the previous intense "involution" price competition among merchants, reactivating their profit margins [1][3] - By providing substantial subsidies, platforms enable merchants to maintain reasonable profit margins without sacrificing quality for traffic [1][2] Group 3: Consumer Engagement and Market Dynamics - The platform's self-subsidy has significantly activated consumer willingness to spend, especially in new consumption scenarios like food delivery and instant retail [2] - Since May 2025, Taobao Flash Purchase has issued over 50 billion yuan in consumer benefits, leading to a rapid increase in order volume to tens of millions within a month [2] Group 4: Integration of Online and Offline Resources - The subsidy model not only boosts short-term consumption activity but also provides a new path for the integration of e-commerce and service industries [2] - Traditional offline stores collaborating with online platforms have seen their sales double and average order values increase significantly, showcasing effective resource integration [2] Group 5: Policy and Market Interaction - The synergy between platform subsidies and national consumption promotion policies serves as a model for healthy market competition [2][3] - The recent "Special Action Plan to Boost Consumption" by the central government aligns with the platform subsidy model, creating incremental demand in the consumer market [2] Group 6: Long-term Economic Development - The platform subsidy mechanism effectively curbs past price-cutting competition, allowing merchants and platforms to focus on quality and service improvement [3] - In the long run, the subsidy model aligns with the trend of consumption upgrading and supports high-quality economic development [3]