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泰山酒业发布百年纲领,省酒工程聚力鲁酒振兴—“想平安 喝泰山”泰山酒业2025省酒泰山品牌山东行临沂站盛大启幕
Qi Lu Wan Bao· 2025-12-23 11:52
风云际会,时代潮涌。11月28日,在承载着两千年秦汉雄风的琅琊古城临沂,泰山酒业以"省酒泰山·接 待世界"为主题,隆重举行2025品牌山东行暨省酒泰山百年纲领发布盛典。行业领袖、媒体精英与全国 经销商齐聚"鲁南明珠",共同见证泰山酒业在建厂80周年之际,挥毫书写迈向百年的宏伟蓝图。这不仅 是一场品牌盛会,更是一次鲁酒振兴的庄严宣言,一个时代企业面向未来的战略起航。 这份实力的背后,是泰山酒业不可复制的品质密码。1992年,企业建成拥有3000座"国宝金条小窖"的纯 粮固态酿酒车间,荣获"大世界基尼斯之最"。这些5立方米倒梯形小窖,被白酒泰斗沈怡方誉为"名副其 实的创新",成为泰山酒"浓柔风味"的工艺基石。2025年,泰山酒业联合张默闻策划打造"一柱三龙"超 级产品矩阵:以"泰30"泰山酒为"擎天一柱",定位高端年份原浆;以"儒龙""尊龙""稳龙"三大系列,分 别诠释"仁德、尊敬、稳健"的文化内涵,构建起覆盖多元消费场景的产品体系。 三、战略升维:三力齐发,决胜市场 集团总经理张小峰在《一代人有一代人的长征》演讲中,系统阐述了泰山酒业百年征程的发展路径。他 强调:"产品力是泰山酒业的生命力。"企业不仅构建了全价 ...
想平安,喝泰山!泰山酒业成立八十周年品牌战略全面焕新
Qi Lu Wan Bao· 2025-05-12 02:55
Core Viewpoint - The event marked the 80th anniversary of Taishan Liquor, highlighting its commitment to high-quality development and brand enhancement in the Chinese liquor industry [1][20]. Group 1: Event Overview - The 80th anniversary celebration of Taishan Liquor was held on May 9, 2025, in Tai'an, Shandong, with nearly a thousand attendees including government officials, distributors, suppliers, and media [1]. - Key leaders from various organizations delivered important speeches, emphasizing the significance of Taishan Liquor in revitalizing Shandong's liquor industry [4][5]. Group 2: Brand and Product Strategy - Taishan Liquor announced the launch of its new product matrix "One Pillar and Three Dragons," which includes high-end brands like Tai 30, aiming to establish a strong market presence [10][12]. - The "One Pillar" product, Tai 30, is a premium liquor made from 30-year-old base liquor, emphasizing its unique fermentation process and flavor profile [12][14]. Group 3: Cultural and Quality Commitment - Taishan Liquor positions itself as a cultural symbol, with its slogan "Want Peace, Drink Taishan," reflecting its commitment to quality and cultural heritage [8][17]. - The company has established a reputation for high-quality products, with its unique production method using the "National Treasure Gold Bar Small Cellar," recognized as the world's largest solid-state liquor production facility [15][17]. Group 4: Marketing and Future Plans - The company is restructuring its marketing strategy to enhance service quality and build a collaborative marketing organization, aiming to strengthen its market position [18][20]. - Taishan Liquor aims to rank second among Chinese liquor brands, collaborating with a brand strategy company to drive sustainable high-quality development [23].