Core Insights - The Ronshen Fangtang series refrigerators achieved remarkable sales during the "Double Eleven" shopping festival, ranking first in the dual-system refrigerator category with total sales exceeding 250 million yuan, showcasing its strength in "embedded aesthetics" and "healthy preservation" [7][9] - The success of the Fangtang series is attributed to Ronshen's 40 years of expertise and cutting-edge technological innovations, meeting the evolving consumer demands for health, aesthetics, convenience, and quality in refrigeration [7][8] Product Features - The Fangtang series features the industry-leading IDP Dual Purification 2.0 technology, which can actively identify and purify odors from over a hundred types of food, achieving a sterilization rate of 99.9999% and an odor removal rate of over 99.9% [7][8] - The design of the Fangtang series is a 60 cm ultra-thin flush-mounted style, allowing for perfect integration with kitchen cabinets, enhancing kitchen aesthetics and providing a seamless home decor experience [8] Industry Recognition - The Fangtang refrigerator is the only model in the industry to pass a comprehensive odor removal test and has received the first "Automatic Ice Making Refrigerator Technology Certification" from the China Household Electrical Appliances Research Institute, setting a new technical benchmark for automatic ice-making functions [8] Marketing Strategy - Ronshen employed diverse and innovative marketing strategies during the Double Eleven period, collaborating with key opinion leaders for product testing and promotion, which created a strong word-of-mouth effect on social media [8] - The brand also engaged celebrities in live-streaming events to interactively showcase the refrigerator's key features, successfully driving consumer interest and sales conversion [8] Brand Positioning - As the official designated refrigerator for the 2026 FIFA World Cup™, Ronshen aims to connect with global consumers, highlighting the brand's commitment to innovation and user insight [9]