Core Insights - The Ronshen Fangtang series refrigerators achieved remarkable sales during the "Double Eleven" shopping festival, ranking first in the dual-system refrigerator category with total sales exceeding 250 million yuan, showcasing its strength in "embedded aesthetics" and "healthy preservation" [7][9] - The success of the Fangtang series is attributed to Ronshen's 40 years of expertise and cutting-edge technological innovations, meeting the evolving consumer demands for health, aesthetics, convenience, and quality in refrigeration [7][8] Product Features - The Fangtang series features the industry-leading IDP Dual Purification 2.0 technology, which can actively identify and purify odors from over a hundred types of food, achieving a sterilization rate of 99.9999% and an odor removal rate of over 99.9% [7][8] - The design of the Fangtang series is a 60 cm ultra-thin flush-mounted style, allowing for perfect integration with kitchen cabinets, enhancing kitchen aesthetics and providing a seamless home decor experience [8] Industry Recognition - The Fangtang refrigerator is the only model in the industry to pass a comprehensive odor removal test and has received the first "Automatic Ice Making Refrigerator Technology Certification" from the China Household Electrical Appliances Research Institute, setting a new technical benchmark for automatic ice-making functions [8] Marketing Strategy - Ronshen employed diverse and innovative marketing strategies during the Double Eleven period, collaborating with key opinion leaders for product testing and promotion, which created a strong word-of-mouth effect on social media [8] - The brand also engaged celebrities in live-streaming events to interactively showcase the refrigerator's key features, successfully driving consumer interest and sales conversion [8] Brand Positioning - As the official designated refrigerator for the 2026 FIFA World Cup™, Ronshen aims to connect with global consumers, highlighting the brand's commitment to innovation and user insight [9]

Core Insights - Rongsheng Refrigerator officially launched its "100 kinds of odor removal" technology, addressing the growing consumer demand for health-oriented home appliances and marking a new phase in the refrigerator industry focused on precise odor removal and health protection [2][3] Product Innovation - The newly released Rongsheng 572 Double Purification 2.0 refrigerator features a capacity of 572 liters, combining efficient odor removal with ample storage space, catering to modern families' dual expectations for healthy eating and sufficient storage [3][4] - The IDP Double Purification 2.0 system releases up to 30 million/cm³ of negative ions, effectively capturing and decomposing odor molecules, achieving a remarkable "seven-in-one" cleanliness effect with a sterilization rate of 99.9999% and an odor removal rate of 99.9% [4][6] Market Performance - According to AVC data, Rongsheng's two new products have performed exceptionally well, with the flagship Rongsheng Sugar Refrigerator 506 topping offline sales and the Rongsheng 515 Sugar Refrigerator leading online sales in the French four-door category, indicating strong consumer recognition and preference [6] Brand Commitment - The successful launch event highlighted Rongsheng's leading position in proactive odor removal technology and its commitment to enhancing the dietary health of Chinese families by focusing on real user needs [6][7]

Core Insights - The core focus of the event was the launch of the "100 kinds of odor removal" technology by Rongsheng Refrigerator, addressing the common issue of odors in modern household refrigerators [1][3] Group 1: Technology and Innovation - Rongsheng Refrigerator introduced the "100 kinds of odor removal" technology, which aligns with the growing consumer demand for health-oriented home appliances [3] - The IDP Dual Purification 2.0 technology can effectively purify odors from over a hundred types of food spoilage, as validated by a systematic testing report in collaboration with Qingdao Agricultural University [3][4] - The IDP Dual Purification 2.0 system releases up to 30 million/cm³ concentration of negative ions, which actively capture and decompose odor molecules, achieving a remarkable 99.9999% sterilization rate and 99.9% odor removal rate [5] Group 2: Product Launch and Market Performance - The new Rongsheng 572 Dual Purification 2.0 refrigerator features a large capacity of 572 liters, catering to the storage needs of modern families while providing effective odor removal [4] - The flagship model of the Rongsheng Sugar Refrigerator series achieved the highest offline sales revenue for new products, while the Rongsheng 515 Sugar Refrigerator topped online sales for French-style four-door models, indicating strong market acceptance [6]