Core Viewpoint - General Motors (GM) has decided to restructure its high-end imported vehicle platform, Daolang, in China due to significant changes in the economic environment and to optimize its operations in the region [2][3]. Group 1: Business Operations - Daolang was officially launched on September 20, 2022, as GM's high-end imported vehicle and lifestyle platform, featuring models such as Chevrolet Tahoe, GMC Yukon, Chevrolet Corvette, Hummer EV SUV, Hummer EV Pickup, and Cadillac Escalade, all manufactured in the U.S. [2][3]. - Following the initial deliveries in March 2023, Daolang announced a halt on accepting new orders from the Chinese market, retaining only "intention orders" [3][4]. - GM's imported vehicle sales in China account for less than 0.1% of its total sales, indicating poor performance in the imported vehicle segment [3][4]. Group 2: Market Challenges - The ongoing U.S.-China tariff war is cited as a direct reason for the closure of Daolang's import business, with potential tariff risks leading to increased vehicle prices [3][4]. - Despite significant investments in marketing and brand positioning for Daolang, the imported vehicle sales have been disappointing, with projections indicating fewer than 500 units sold from 2022 to 2024 [4][5]. - In 2024, specific models like Chevrolet Corvette, Chevrolet Tahoe, GMC Yukon, and Hummer EV are expected to have a cumulative sales of only 75 units [4][5]. Group 3: Strategic Adjustments - GM has increased its investment in Daolang's brand awareness through offline experiences and marketing strategies, establishing 15 brand and experience centers in high-end commercial areas [4][5]. - In January 2023, GM announced a leadership change, appointing the China region's Chief Product Officer to also oversee Daolang, indicating a strategic shift in management to improve operations [5].