春节的年味藏在代代相传的年俗里。走进广东省非物质文化遗产馆，一排眼睛炯炯有神的醒狮喜庆又吉 祥，吸引着游客争相打卡。在"南国春来早"——2026年广东省非遗馆新春特展，以春节时序为主轴，现 场选取岭南地区代表性场景或仪式呈现年俗文化，运用多媒体交互等方式，打造了一个集观展与互动于 一体，可学、可感、可触的春节文化空间。馆长蓝海红介绍，"节庆看非遗"是馆里的保留节目，今年春 节除了展览，还有非遗代表性传承人在现场和观众交流。"自2024年5月正式开馆以来，我们已接待观众 130万人次，大家在这里找到了文化认同感和自豪感，体会着文化传承的意义。" 北方有冰雪之乐，南方有温润气候，适合全家老少集体出游。在福建泉州，全市40条地标街区推出超 280场非遗踩街活动，每日主题不同，涵盖南音、木偶等百余个项目，12个灯会展区点亮超2000盏非遗 花灯。各种主题乐园也深受亲子家庭喜爱。广州长隆欢乐世界将岭南传统年俗与游乐体验深度结合，广 州长隆度假区总经理陈奕表示："要让游客在欢乐场景中感受'广府年味'，通过多元业态融合打造沉浸 式新春团圆目的地，为亲子家庭营造阖家欢乐的氛围。" 除了在国内享受假期，还有不少人把脚步迈向了更 ...

来源：新华社 春节期间，神州大地年味盎然，各地特色年俗轮番上演，文旅市场暖意融融。从北国雪原到南海之滨，从东部沿海到西部高原，神州大地山河锦绣，处处 升腾着团圆喜乐、奋进昂扬的新时代气象。 包装：王洪流 新华社音视频部制作 综合新华社记者报道 ...

Core Insights - The article highlights the launch of the "2026 Aoyuan Spring Festival Cultural Tourism and Ice & Snow Series Activities" at the National Stadium, promoting three themed routes and consumer benefits for visitors during the Spring Festival [1] Group 1: Ice and Snow Experience - The "Ice and Snow Leisure Route" connects five key venues: the National Stadium, Aoyuan Longxing Water Ice Rink, China Roller Skating Plaza, Olympic Forest Park, and the National Speed Skating Hall, creating a comprehensive ice and snow experience [1] - The "15th Happy Ice and Snow Season" at the Bird's Nest introduces an innovative "One Nest, Two Zones" model, while the Longxing Water Ice Rink features a 150,000 square meter natural ice surface, recreating the Qing Dynasty royal ice activities [1] - Various entertainment options are available at the Olympic Forest Park, including the Deer Camp Forest Tribe and the Ninth Ice and Snow Carnival, catering to diverse audience needs [1] Group 2: Dual Olympic Theme - The "Dual Olympic Passion Route" focuses on the Beijing Olympic Museum, Olympic Park Volunteer Square, and the National Swimming Center, linking Beijing's Olympic legacy with the upcoming Milan Winter Olympics [2] - The Beijing Olympic Museum hosts the "Ice and Snow Winter Olympics: From Beijing to Milan" event, featuring a themed exhibition and VR experiences, along with live broadcasts of the Milan Winter Olympics [2] - The Dual Olympic Ice Paradise features 4,300 blocks of natural ice, an 80-meter long ice slide, and various interactive projects, enhancing the festive atmosphere [2] Group 3: Cultural Experience - The "Cultural Charm Gathering Route" connects cultural landmarks such as the Dongyue Temple and the National Conference Center, offering a unique Spring Festival experience that blends Chinese tradition with international elements [3] - The Dongyue Temple and Beiding Niangniang Temple collaborate to present cultural performances and limited edition tickets, showcasing intangible cultural heritage [3] - The Olympic Museum hosts a "Chinese New Year Painting Fair," promoting cultural exchanges among Olympic cities and countries along the Belt and Road Initiative [3] Group 4: Consumer Benefits - The Olympic Center District introduces an innovative consumption system combining ice and snow activities with accommodation, dining, and retail, providing exclusive discounts for ticket holders [3] - The benefits extend to over 20 merchants and six quality hotels across three major business districts, creating a comprehensive consumer welfare matrix [3]