Group 1: Travel and Tourism Data - During the Spring Festival holiday, a total of 596 million domestic trips were made in China, with total spending reaching 803.48 billion yuan, both figures marking historical highs [1] - The average daily number of trips during the Spring Festival increased by 3.5% compared to the previous year, with significant growth in cultural and traditional tourism [16] - In Shenzhen, over 10.54 million tourists were received, a 17.9% increase from the previous year, generating tourism revenue of 11.845 billion yuan, up 19.8% [8][10] Group 2: Payment and Consumption Trends - During the 2026 Spring Festival, UnionPay and Wanglian processed 39.302 billion transactions amounting to 13.12 trillion yuan, with daily transaction volume and amount increasing by 37.45% and 19.26% respectively compared to 2025 [3] - WeChat Pay reported over 20% year-on-year growth in offline transactions for travel and entertainment during the Spring Festival [5] - Alipay noted a nearly 90% increase in transaction volume from foreign tourists in China, with spending up over 80% compared to the previous year [7] Group 3: Regional Highlights - In Hubei, over 22.8 million tourists visited 600+ A-level tourist attractions, a 28.27% increase from 2025, with popular sites like Yellow Crane Tower and Wudang Mountain seeing significant visitor numbers [22] - Shanghai received 21.67 million tourists, a year-on-year increase of 8.36%, with total tourism consumption reaching 25.614 billion yuan, up 20.9% [18] - In Chongqing, over 2,000 promotional consumption activities were organized, leading to a 7.8% increase in total consumption, with retail sales and nighttime consumption also showing growth [20] Group 4: Emerging Consumer Trends - The trend of "reverse reunion" saw a significant increase, with young adults bringing their parents to major cities for the holiday, particularly in first-tier cities like Beijing and Shanghai [21] - County-level hotels experienced a surge in bookings, with occupancy rates increasing over 60% in non-tourist areas, driven by returning young people [24] - New consumption habits emerged, with a notable interest in purchasing technology products and gold jewelry during the Spring Festival [10][14]

长达9天的春节假期昨天落幕。中国移动梧桐大数据分析发现，这个假期全国出游规模较去年假期日均增长3.5%，全国文旅市场繁荣有序。 今年春节假期出游 日均同比增长3.5% 数据显示，今年春节假期出游时间主要集中在大年初三至初五，许多人选择"先返乡，再游玩"的过节方式。从出游半径看，省内游占比超五成。跨省游的游 客规模较去年假期日均增长6.8%。非遗年俗特色旅游持续火热，在年味浓厚的城市，游客平均停留时长较去年假期日均增长21.6%，这反映出"年味游"正在 从"快闪打卡"转向"沉浸体验"。 今天是春节假期后首个工作日，中国移动梧桐大数据分析发现，各地重点工业园区整体复工率超60%，快递员、外卖员、网约车司机等灵活就业群体复工率 超过70%。 今年春节假期 传统村落游客超7300万人次 记者从住房城乡建设部获悉，春节假期各地传统村落通过挖掘特色、文旅赋能，举办各类活动超万余场次，吸引游客超7300万人次，实现生态、文化与经济 的可持续发展。 春节期间，在湖北麻城的中国传统村落东垸村，一场场活色生香的"非遗过大年"活动热闹上演，来自四面八方的游客徜徉在青瓦灰墙的古朴村落中体验剪 纸、打糍粑等民俗活动，古老民俗不再是尘封 ...