桑普丨小红书家居饰品行业负责人 主讲人 年货节 家居饰品 行业指南 趋势解读与商家实战策略 小红书电商"新春市集"专场 年货节家饰行业消费趋势洞察 2026年家饰年货消费三大趋势 氛围感年货 春节氛围装饰 红色主题家居 节庆限定设计 SPRING 家饰礼品化 互动型装饰 好寓意摆件 定制化装饰 成套系装饰 可DIY装饰 亲子共创 年俗体验装饰 FESTIVAL 年货节家饰行业消费趋势洞察 小红书家饰品类用户画像与需求分析 FESTIVAL 20- 30岁，一二线城市女性为主 租房也要美，小预算也要精致；擅 长用装饰品掩盖房屋缺点；相信 "软装是房子的灵魂" 空间美化师 生活记录家 高知收藏家 SPRING SPRING FESTIVAL 30- 45岁，拥有良好的教育背景和 审美能力，收入较高。 家是他们的个人画廊，购买饰品不 仅是装饰，更是个人品味的投资和 收藏 SPRING 25- 35岁，以情侣、新婚夫妇、年 轻父母为主。 极度重视家庭关系和情感联结，乐 于记录和分享生活中的幸福瞬间， 是亲子、情侣类内容的忠实消费者 SPRING FESTIVAL FESTIVAL 商家备战年货节核心策略 选品与备货建 ...

2026年货节大促将至，平台流量将迎来显著上涨，商家该如何抓住流量趋势，扩大经营规模？为助力商 家提升投放效果，快手磁力引擎发布"磁力金牛2026年货节大促投放指南"，拆解八个行业流量趋势预 估，分享促期投放指南，帮助广大商家高效布局大促投放，冲刺销售爆量。 大促期间磁力金牛从年货节趋势潜力货盘洞察货品储备到打造金牛闯关赛、直播排位赛、瓜分百万奖 池、百万积分大作战等多样玩法。 其中，"百万积分大作战"面向全行业活跃商家，通过完成周期性及每日任务积累积分，兑换抽奖机会赢 取消返红包。"瓜分百万奖池"则聚焦中小商家，在设定的多个瓜分日，商家将根据当日消耗占比瓜分百 万级消返红包奖池。针对成长型及头部商家设置的"金牛闯关赛"，将通过定向邀约的方式覆盖6大活动 赛道，按照阶梯奖励商家高系数消返红包。 此外，"行业直播排位赛"则将目光投向食品饮料、医疗健康、日化、家居用品四大年货热销行业，依据 直播间消耗进行实时行业排名，位列前30的商家将获得丰厚的额外消返红包激励，点燃直播带货的热 情，引爆年货节氛围，助力品牌在新春赛道实现声量与生意的双重突破 。 1 1 % 1 % 10 % 0 0 % 0 % 10 % 10 ...

Core Insights - The upcoming Lunar New Year presents a significant opportunity for brands to capture consumer attention and build long-term assets, with Kuaishou emerging as a key platform for marketing during this period [1][3] - Kuaishou's user engagement is expected to increase by 14% during the 2025 Spring Festival, with a 26% faster conversion cycle for the R3 demographic and a 101% higher new customer ARPU compared to regular periods, creating fertile ground for business growth [1] Group 1: Marketing Strategies - Kuaishou's "Magnetic Engine" has launched a comprehensive marketing campaign for the 2026 New Year goods festival, providing a full-spectrum operational guide to assist merchants in maximizing their sales [3][4] - The marketing strategy is built on three pillars: "Golden Bull Strategy," "Product Aggregation Strategy," and "Data Management," supported by substantial incentive policies and innovative approaches [4][12] Group 2: Consumer Trends - During the 2025 New Year festival, search volumes for keywords like "New Year snacks," "New Year's Eve dishes," and "food live streaming" surged, with significant GMV growth in categories such as snacks, fresh produce, and gift boxes [4] - The primary consumer demographic consists of families aged 31-40 and 50+, presenting clear growth opportunities for brands [4] Group 3: Implementation Tactics - The "Golden Bull Strategy" focuses on a step-by-step approach to help merchants accurately gauge growth rhythms, utilizing data-driven insights to identify potential bestsellers ahead of the festival [8] - The "Product Aggregation Strategy" integrates various marketing resources, including celebrities and influencers, to create diverse promotional scenarios that enhance brand exposure and consumer engagement [8][11] Group 4: Incentives and Support - Kuaishou's marketing campaign includes attractive policies such as cash subsidies and diverse incentive mechanisms to support merchants of all sizes, aiming to lower operational costs and maximize marketing potential [12][14] - Specific activities like the "Million Points Battle" and "Dividing the Million Prize Pool" are designed to engage active merchants and provide substantial rewards based on their performance during the festival [12][14] Group 5: Overall Impact - Kuaishou's integrated approach combines content-driven marketing, extensive resource exposure, and intelligent tools to facilitate a dual benefit of brand awareness and sales performance during the New Year festival [16]