随着农历新年的脚步临近，年货消费市场正蓄势待发，品牌商家也将迎来抢占用户心智、沉淀长期资产的黄金节点。快手凭借独特的"老铁"社区文化、真实 多元的内容生态和高效转化的商业基础设施，早已成为品牌春节营销的主阵地。2025年春节期间，快手用户互动量高出平日14%，R3人群转化周期比平日快 26%，新客ARPU更是高出平日101%，为商家创造了天然的增长土壤。亿万用户在这里分享年味、连接情感、边逛边买。 为助力广大商家全域突破、制胜年货赛道，快手磁力引擎全面启动2026年货节营销战役，正式发布从蓄水造势到预热爬坡、销量引爆的全景作战指南。通过 金牛策略、品聚策略、数据经营三大支柱，结合千万级激励政策与创新玩法，为全行业商家提供从人群种草到销量爆发的全链路解决方案，助力品牌在新春 赛道实现声量与生意的双重突破。 作为快手全域生意加速器，金牛策略围绕"货品储备 - 人群蓄水 - 场景提效"层层递进，助力商家精准把握增长节奏。在备战阶段，借助"选品罗盘"的深度数 据预测与爆品榜单，帮助商家先人一步锁定年货节潜力爆款。进入预热期，则通过系统化的粉丝蓄水、高价值品牌R3人群积累以及大场直播预约，让商家 能够提前锚定最具转化潜 ...

Group 1: E-commerce Dynamics - In September, significant developments in the e-commerce sector were reviewed, including digital retail, digital life, cross-border e-commerce, and industrial digitization [1] - Major players like Alibaba, JD.com, Douyin, and Kuaishou have initiated their Double 11 campaigns, with JD.com starting its global shopping festival on October 9 [5][14][15] - Kuaishou faced regulatory scrutiny, resulting in an 80% drop in market value, while its e-commerce growth slowed significantly [17] Group 2: Company-Specific Updates - Alibaba's investment in Suning has resulted in a loss exceeding 26 billion yuan, while Suning profited over 14 billion yuan from trading Alibaba stocks [11] - Suning launched its Double 11 campaign early, starting promotions on September 30, focusing on home appliances [13] - Douyin's Mid-Autumn Festival promotions saw a 68% increase in GMV, indicating strong consumer engagement [15] Group 3: Cross-Border E-commerce Developments - TikTok Shop in the U.S. has opened registration for its Black Friday event, introducing new policies to enhance merchant efficiency [19] - TEMU has launched a "local-to-local" recruitment plan in Switzerland, allowing local retailers to sell directly on the platform [20] - SHEIN introduced the "SHEIN Xcelerator" program to support emerging brands globally [22] Group 4: Regulatory and Policy Changes - The State Administration for Market Regulation has released a draft for public consultation regarding the management of food delivery platforms [25] - New VAT regulations from Amazon require European sellers to provide valid EU tax numbers to avoid account restrictions [21] Group 5: Digital Life and Services - Dazhongdianping has relaunched its quality takeaway service, focusing on genuine user reviews and high-quality offerings [27] - Ele.me signed a rider protection agreement, emphasizing the cancellation of penalties for late deliveries [28] Group 6: Industry Digitalization Initiatives - The National Development and Reform Commission issued measures to foster innovative enterprises in the digital economy [32] - JD Industrial has submitted its IPO application to the Hong Kong Stock Exchange for the fourth time, indicating progress in its listing journey [34]

春夏焕新节点来袭，服装消费需求蓄势待发。近日，快手磁力引擎大服饰业务中心推出「春夏新引力- 出游焕新季」活动，活动于4月10日开启筹备，4月15日进入正式期，5月27日-5月31日为好货返场期。 本次"夏上新"活动以"春夏新引力"为主题，依托平台高活跃换季需求人群，以趋势场景为锚点、以亿级 资源为引擎，为服饰商家打造"趋势捕捉-场景引爆-全域增长"的一站式解决方案，助力抢占夏季服饰生 意先机。 解码四大核心趋势，抢占市场先机 当下，消费者对于服饰的需求复杂且多元，不仅看重基础功能，更追求场景适配和个性化展现。为助力 服饰商家更好地把握平台消费趋势，提前做好备货工作，快手磁力引擎首发《夏上新趋势洞察》，聚 焦"户外防晒"、"出游穿搭"、"清凉透气"、"节日礼赠"四大核心趋势，详细介绍夏上新机会类目，帮助 商家做好新品卖点挖掘，激发更多非刚性需求。 具体而言，在服饰机会类目方面，东北地区由于温度较低，冲锋衣、风衣、夹克等需求仍存在；华中、 华北地区适合首推防晒衣、冰丝开衫等"能穿三季"的薄款；而华南地区温度回升较快，可主推凉感裤、 冰丝内衣等新装。 路快手·《·磁力引擎 出游焕新季 OPT2 百变穿搭 · 好出片 ...