Workflow
年轻人矛盾消费观
icon
Search documents
“抠抠搜搜花了很多9块9”!看完这几张图,终于知道大学生钱去哪了
Sou Hu Cai Jing· 2025-04-29 07:23
Group 1 - The core viewpoint of the article highlights the "contradictory consumption perspective" of young people, showcasing their tendency to be both frugal and extravagant in their spending habits [2][4] - A survey indicates that 81.02% of respondents believe they should not skimp on interests, with 89.41% willing to spend on niche hobbies, reflecting a prioritization of personal interests over everyday expenses [5][9] - The survey also reveals that 63.20% of respondents feel they can save on personal expenses but should spend on social activities, with 79.11% willing to spend on social entertainment [7][9] Group 2 - The findings show that 85.55% of respondents agree that education should not be compromised, with 88.06% having paid for knowledge or skill enhancement, indicating a strong investment in self-improvement [9][11] - Concerns about health lead 65.89% of respondents to purchase wellness products, while 95.84% buy snacks, indicating a balance between health consciousness and indulgence [11][13] - The survey indicates that 95.59% of respondents spend time researching ways to save money, while 95.29% are willing to pay for convenience, highlighting a dual approach to spending [15][17] Group 3 - Young consumers are increasingly choosing practical alternatives, with 70.36% opting for budget-friendly clothing and 44.15% for daily necessities, reflecting a shift away from brand-centric purchases [13][20] - The article discusses the concept of "long-termism" in consumption, where young consumers evaluate the long-term value of purchases and often delay gratification by reconsidering impulse buys [20] - The emphasis on experience over material goods is evident, with young people prioritizing travel and social experiences as valuable investments in their personal growth and happiness [19][20]