Group 1 - The overall ranking of the fund social media index remains stable, with Baoying Fund replacing Nuoan Fund in the top 19 list [2] - The top content on Douyin focuses on financial interpretations, with Wanjia Fund's analysis of "merger and acquisition policy relaxation" receiving over 30,000 likes [2] - Huaxia Fund and E Fund both emphasize the impact of "interest rate cuts" on investments, resonating with the public's financial concerns, each garnering over 10,000 likes [2] Group 2 - Multiple brand IP programs are featured in the video account rankings, indicating that IP-based operations are a core strategy for content differentiation [3] - The program "Planting Time" by Zhongou Fund uses dance to illustrate investment philosophy, achieving over 8,000 likes [3] - The "Curiosity Camp" series by Harvest Fund provides in-depth analysis of AI in healthcare, engaging users with relatable scenarios and generating high engagement [3] Group 3 - The high-traffic content on the Zhaocai account primarily consists of lightweight graphic articles focused on investment strategies and product education [4] - Live broadcasts on the Wealth account mainly feature product promotions and strategy meetings [5] - The public account strategy combines red envelope benefits with investor education and product promotion [6]

本期为基金社交媒体指数（2025年6月）。 本期为基金社交媒体指数（2025年6月）。 本期总榜保持稳定，仅宝盈基金（TOP19）替换诺安基金（5月TOP19）进入榜单。 本期基金抖音高赞榜上榜作品以财经解读为主。万家基金解读"并购重组政策松绑"热点，用"资本相亲大会"比喻降低用户理解门槛，收获3万+点赞。华夏基 金、易方达基金不约而同聚焦"降准降息"政策对投资带来的影响，关联普通人钱袋子，均收获了上万点赞，显示用户对宏观事件如何影响投资的强关注。嘉 实基金、华富基金、国泰基金则挖掘前瞻性产业趋势，用通俗语言分析高成长性赛道的未来机会。此外，榜首作品华安基金《人生没有白走的路，但走自己 选的路时，每一步都带风》上演励志温情小剧场，精准演绎了毕业季年轻人对未来选择的犹豫，是听父母的决定还是坚持自我，强烈的情绪共鸣引发了10万 用户点赞。 视频号方面，本期多个品牌IP栏目上榜（如中欧基金「种时光的人」、富国合唱团、嘉实基金《好奇心营地》等），IP化运营已成为视频号内容突围的核心 策略。中欧基金「种时光的人」上榜作品用舞蹈艺术《只此青绿》诠释投资哲学，将"长期主义"具象化为文化符号，深度叙事收获用户8千+点赞。富国 ...