Group 1 - The overall ranking of the fund social media index remains stable, with Baoying Fund replacing Nuoan Fund in the top 19 list [2] - The top content on Douyin focuses on financial interpretations, with Wanjia Fund's analysis of "merger and acquisition policy relaxation" receiving over 30,000 likes [2] - Huaxia Fund and E Fund both emphasize the impact of "interest rate cuts" on investments, resonating with the public's financial concerns, each garnering over 10,000 likes [2] Group 2 - Multiple brand IP programs are featured in the video account rankings, indicating that IP-based operations are a core strategy for content differentiation [3] - The program "Planting Time" by Zhongou Fund uses dance to illustrate investment philosophy, achieving over 8,000 likes [3] - The "Curiosity Camp" series by Harvest Fund provides in-depth analysis of AI in healthcare, engaging users with relatable scenarios and generating high engagement [3] Group 3 - The high-traffic content on the Zhaocai account primarily consists of lightweight graphic articles focused on investment strategies and product education [4] - Live broadcasts on the Wealth account mainly feature product promotions and strategy meetings [5] - The public account strategy combines red envelope benefits with investor education and product promotion [6]