Core Viewpoint - ByteDance's commercial empire is fundamentally supported by its "Giant Engine," which not only generates revenue but also sustains its user flywheel, enabling continuous product growth and innovation [3][9][66]. Group 1: The Role of the Giant Engine - The Giant Engine is considered the foundation of ByteDance's commercial ecosystem, facilitating the rapid growth of products like live streaming and e-commerce [11][66]. - The Giant Engine generates over 600 billion in annual revenue, with its advertising alliance, "穿山甲," holding a 55% market share in 2022 [28]. - The Giant Engine's user base includes approximately 900 million daily active users, making it one of the largest platforms in China, second only to WeChat [48]. Group 2: Key Figures Behind the Giant Engine - Zhang Li Dong and Yang Zhen Yuan were instrumental in establishing ByteDance's advertising system, which laid the groundwork for the Giant Engine [17][21]. - Wang Feng Kun and Yang Xi Wang played crucial roles in building the advertising technology and algorithm systems that support the Giant Engine [22][24]. - Liu Xiao Bing, who transitioned from machine learning to advertising, has been pivotal in the development and optimization of the Giant Engine's capabilities [31][40]. Group 3: Product Innovations Driven by the Giant Engine - The Giant Engine has enabled ByteDance to launch successful products like "番茄小说" (Tomato Novel) and "红果短剧" (Red Fruit Short Drama), leveraging its advertising capabilities for user acquisition and engagement [52][58]. - The success of Tomato Novel was attributed to its strategic use of video ads and user insights derived from the Giant Engine, allowing it to outperform competitors [55]. - The Red Fruit Short Drama project capitalized on the growing short drama market, utilizing the Giant Engine for effective user targeting and monetization strategies [62][64]. Group 4: Future Growth Potential - ByteDance's ability to leverage the Giant Engine for continuous product innovation positions it well for future growth, with the potential to create numerous successful internet products [50][66]. - The company is expected to maintain a significant growth trajectory in its advertising revenue, particularly as its user base matures and becomes more monetizable [42][43].