" 字节的商业帝国，巨量是根——不只因为它能赚钱，更因为它撑 起了字节的用户飞轮。 " 作者丨董子博 编辑丨 林觉民 在字节的无数高管当中，与巨量引擎有渊源的人太多——而张超，是其中很特殊的一个。 番茄小说和红果短剧，两个近 2 亿月活的产品，就足以让张超在内部享尽鲜花和掌声。而 5 月底，抖音 集团官宣成立"短剧版权中心"，把抖音内循环的短剧和红果兵合一处——两股势力合流，执剑人还是张 超。 张超 传闻中，合并后红果的人直言部门突然多出了不少工作、职责重复的同事，劳动力甚至有些过剩，堪 称"甜蜜的烦恼"。 张超，1984年生人，清华毕业。几年间，他从头条创作者生态的一个"小领导" ，到韩尚佑之外又一个超 年轻的"5-1 太子"，张超的晋升速度堪称字节内部传奇。 平步青云，张超能有今日，个人能力当然过硬，但如果忘了张超背后的"助力"，也自然无法窥见字节产品 今日新增长的全貌。 这个助力，就是让字节引以为傲的巨量引擎。 这个被字节视为 "根基" 的商业化系统，不仅为张超输送了精准的用户画像、高效的投流能力，更在张超 每一次 "赌赛道" 时，用 9 亿日活的流量池，给他最关键的用户洞察，最高效的投放策略。 今天的 ...

Core Viewpoint - The article discusses how AI is rapidly transforming the advertising industry, highlighting the efficiency, cost-effectiveness, and speed of AI-generated advertisements compared to traditional methods [5][11][12]. Group 1: AI's Impact on Advertising - AI is changing the rules of the advertising game, with companies like Google and TikTok introducing advanced AI advertising tools [5][6]. - The global AI advertising market is projected to grow from $1.023 billion in 2024 to $10.32 billion by 2031, with a compound annual growth rate (CAGR) of 39.7% [5]. - Traditional advertising processes are lengthy and costly, while AI can significantly reduce production time and costs, with some companies reporting a 70%-90% increase in efficiency [18][21]. Group 2: Comparison of Traditional and AI Advertising - Traditional advertising requires extensive planning, team coordination, and multiple revisions, while AI can streamline this process into a few steps, including script generation, image creation, video production, and editing [12][13][17]. - AI advertising can reduce costs by 30%-50%, with examples showing traditional projects costing over $1 million being completed for as little as $30,000 using AI [18][19][21]. - The article provides a comparison table showing the cost and time differences between traditional and AI advertising across various formats [21]. Group 3: Industry Challenges and Concerns - There is a growing anxiety among traditional advertising professionals about job security as AI tools become more prevalent [22][24]. - The article highlights the potential for a divide in the industry, where larger companies with access to technology and resources thrive, while smaller firms and individual creators struggle [34][37]. - Concerns about the quality and emotional impact of AI-generated content are raised, questioning whether AI can truly resonate with audiences as traditional advertising has done [45][46]. Group 4: Market Dynamics and Future Outlook - Major players like Google and Meta are leading the charge in AI advertising, with significant adoption rates for their automated systems [30][31]. - The article notes that while the market for AI advertising is vast, not all players will benefit equally, with larger platforms likely to dominate due to their data and resource advantages [28][29]. - The future of advertising may require a balance between technological efficiency and creative human input, as the industry adapts to these rapid changes [48][49].

Group 1 - The core viewpoint of the article highlights the competitive landscape between WeChat and Douyin in the mini-game sector, with both platforms launching significant advertising incentives to attract developers and users [1][2] - WeChat offers a 10% advertising incentive for qualifying mini-games, with a cap of 5 million yuan per game, while Douyin provides up to 25% incentive for in-app purchases and a special summer advertising incentive [1][2] - The mini-game ecosystem has seen substantial growth, with over 5 billion monthly active users and a 10% increase in user online time year-on-year [2] Group 2 - The mini-game sector has attracted over 40,000 developers, with more than 80% being small teams of fewer than 30 people, and 70% of listed gaming companies are investing in this ecosystem [2] - There are nearly 70 games achieving over 1 million daily active users, and over 300 games generating more than 10 million yuan in quarterly revenue [2] - Advertising consumption for WeChat mini-games has increased by 20%, while in-app advertising consumption has risen by 30%, with a record number of advertisers entering the market [2] Group 3 - The article emphasizes that the advertising business, driven by traffic monetization, is more profitable for platforms than the mini-games themselves [3][4] - Major platforms like WeChat, Douyin, Kuaishou, and Bilibili are developing mini-game businesses to earn revenue from both game revenue sharing and advertising fees [5] Group 4 - Douyin is integrating mini-games into its entertainment sector, aiming to enhance user engagement and commercial models through live streaming and mini-games [6] - The revenue from live streaming mini-games has significantly increased, with top institutions generating over 20 million yuan annually [6] Group 5 - The PC mini-game market is gaining importance, with a 55% increase in active users and a 40% rise in commercial scale, indicating a higher willingness to pay compared to mobile users [9][11] - The article notes that the average daily active applications on PC have increased by 20%, with PC gaming time being three times that of mobile [10] Group 6 - The article discusses the challenges in advertising on PC, including lower customer acquisition costs and the lack of clear advertising pathways for cross-platform campaigns [12] - Tencent's strategies to tap into the PC market include launching PC advertising and enhancing the advertising inventory for mini-games, resulting in a 400% increase in advertising consumption on PC [12][14]