Core Viewpoint - Alibaba is leveraging its high-frequency business model through Taobao Flash Purchase to solidify its core e-commerce landscape and reconstruct competitive barriers in the ecosystem [3][24]. User Dimension - Taobao Flash Purchase has achieved a peak daily order volume of 120 million and a monthly active user count exceeding 300 million, marking a 200% increase since its launch [2][6]. - The platform has significantly boosted user engagement, with a 25% year-on-year increase in monthly active buyers on the Taobao app, driven by the high-frequency consumption model [6][7]. - The 88VIP membership has surpassed 53 million users, enhancing cross-business member benefits and creating a comprehensive coverage of user needs [7][8]. Supply Dimension - The strategic integration of Taobao, Ele.me, and Fliggy into Alibaba's China E-commerce Group has established a unique "three-dimensional retail network" that combines B2C e-commerce, local retail, and self-operated supply chains [8][9]. - The Flash Purchase model has expanded to over 50,000 "flash warehouses," with a 360% year-on-year increase in order volume, showcasing the efficiency of Alibaba's supply chain integration [9][10]. - The collaboration between self-operated supply chains and instant retail has improved product quality and fulfillment efficiency, with online orders from Hema increasing by 70% after integrating with Flash Purchase [9][10]. Efficiency Dimension - Alibaba is restructuring the cost model of instant retail by optimizing user structure, order structure, cross-business collaboration, and leveraging technology and data capabilities [12][13]. - The transition from new customer subsidies to repeat purchases indicates a significant improvement in user retention, enhancing the platform's marketing efficiency [13][14]. - The integration of various business units has led to a reduction in fulfillment costs and improved operational efficiency, creating a sustainable economic model [15][16]. Strategic Dimension - The anticipated 1 trillion yuan transaction increment from Flash Purchase reflects Alibaba's strategic intent to redefine the relationship between distant and immediate retail, establishing a comprehensive consumption ecosystem [18][24]. - The integration of online and offline shopping experiences is transforming Taobao into a full-spectrum consumption platform, enhancing user engagement and market reach [19][20]. - Alibaba's competitive advantage lies in its ability to create a multi-faceted retail network that combines various business models, making it difficult for competitors to replicate [22][24].

Core Viewpoint - ByteDance's commercial empire is fundamentally supported by its "Giant Engine," which not only generates revenue but also sustains its user flywheel, enabling continuous product growth and innovation [3][9][66]. Group 1: The Role of the Giant Engine - The Giant Engine is considered the foundation of ByteDance's commercial ecosystem, facilitating the rapid growth of products like live streaming and e-commerce [11][66]. - The Giant Engine generates over 600 billion in annual revenue, with its advertising alliance, "穿山甲," holding a 55% market share in 2022 [28]. - The Giant Engine's user base includes approximately 900 million daily active users, making it one of the largest platforms in China, second only to WeChat [48]. Group 2: Key Figures Behind the Giant Engine - Zhang Li Dong and Yang Zhen Yuan were instrumental in establishing ByteDance's advertising system, which laid the groundwork for the Giant Engine [17][21]. - Wang Feng Kun and Yang Xi Wang played crucial roles in building the advertising technology and algorithm systems that support the Giant Engine [22][24]. - Liu Xiao Bing, who transitioned from machine learning to advertising, has been pivotal in the development and optimization of the Giant Engine's capabilities [31][40]. Group 3: Product Innovations Driven by the Giant Engine - The Giant Engine has enabled ByteDance to launch successful products like "番茄小说" (Tomato Novel) and "红果短剧" (Red Fruit Short Drama), leveraging its advertising capabilities for user acquisition and engagement [52][58]. - The success of Tomato Novel was attributed to its strategic use of video ads and user insights derived from the Giant Engine, allowing it to outperform competitors [55]. - The Red Fruit Short Drama project capitalized on the growing short drama market, utilizing the Giant Engine for effective user targeting and monetization strategies [62][64]. Group 4: Future Growth Potential - ByteDance's ability to leverage the Giant Engine for continuous product innovation positions it well for future growth, with the potential to create numerous successful internet products [50][66]. - The company is expected to maintain a significant growth trajectory in its advertising revenue, particularly as its user base matures and becomes more monetizable [42][43].