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最赚钱的航司,为何被骂最狠?
虎嗅APP· 2025-09-03 00:23
Core Viewpoint - Spring Airlines is identified as the most profitable airline in China, despite its reputation for strict policies and customer dissatisfaction [4][26]. Financial Performance - In the first half of 2025, Spring Airlines reported a revenue of 10.304 billion yuan, a year-on-year increase of 4.35%, while net profit was 1.169 billion yuan, a year-on-year decrease of 14.11% [4]. Customer Experience and Policies - Passengers often face strict baggage regulations, leading to additional fees for exceeding size and weight limits, which can result in unexpected costs [7][10]. - The airline's policies have led to customer frustration, with many feeling compelled to reduce their luggage or pay extra fees [8][10]. - Spring Airlines has been criticized for high fees associated with ticket changes and cancellations, with significant deductions from refunds [14][26]. Revenue Generation Strategies - The airline employs various tactics to maximize revenue, including partnerships with banks for credit card promotions disguised as membership benefits [12]. - Additional revenue is generated through in-flight sales of food, beverages, and merchandise [19][21]. - The operational strategy includes a single aircraft model to reduce costs and increase efficiency, with a focus on maximizing seat capacity and aircraft utilization [21][25]. Market Position and Challenges - Despite its profitability, Spring Airlines faces challenges as customer dissatisfaction grows, particularly as competitors lower prices and improve service [26][27]. - The airline's approach of prioritizing profit over customer experience may lead to long-term sustainability issues [5][26].