Core Insights - The opening of the "Yifang Dongshan" cultural and creative park and the completion of the Yuny Plaza renovation mark a new consumer landmark in the Dongshankou business district of Guangzhou, focusing on youth consumption trends and integrating arts, sports, and leisure [2] Group 1: Brand Development and Trends - Dongshankou has become a hotspot for trendy brands, with over 40 brands introduced in the past three years, half of which have expanded from Dongshankou to national and international markets [5][20] - Local cultural integration is a key factor for trendy brands choosing Dongshankou, as many brand founders have strong emotional ties to the area and create products that resonate with local culture [7][10] - The "Dongshankou model" emphasizes an open ecosystem for street commerce, allowing brands to grow organically without traditional retail constraints [20][22] Group 2: Consumer Experience and Engagement - Trendy brands in Dongshankou focus on creating experiential spaces that enhance consumer interaction, such as 3MODE's combination of retail, bar, and exhibition spaces [11] - The emphasis on unique and engaging storefronts reflects the artistic expression that attracts young consumers to the area [11][24] - Brands like SECRETS'DOOR aim to establish deeper connections with consumers through experiential marketing and community engagement [10][14] Group 3: Expansion and Global Reach - Brands originating from Dongshankou are expanding globally, with SECRETS'DOOR planning to open its first overseas store by the end of the year and急急脚 already establishing a presence in Bangkok [16][18] - The success of these brands in Dongshankou has led to rapid expansion into other cities, including Chengdu, Shanghai, and London, driven by strong consumer demand [16][18]