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多个潮流品牌从这里走向全球,广州东山口如何复兴街区商业?
Nan Fang Du Shi Bao· 2025-09-29 12:47
在中秋和国庆双节来临之际,9月27日,"一方东山"文创园二期正式开园及均益广场升级改造完成并投 入运营,广州市越秀区东山口商圈再添一处集文艺、体育、休闲于一体的消费新地标。 "一方东山"文创园聚焦青年消费趋势,引入艺术策展空间、明星文化工作室、广东文艺名家交流中心等 IP,同步落地高端定制摄影基地、新式创意餐饮等;均益广场则采用"商业运营+运动社交"模式,打造 飞盘、匹克球等主题运动场所。 2024年底,东山口庙前西街上演时尚潮流秀,吸引众多青年人前来打卡。通讯员 钟涌 陈浩岚 摄 近年来,东山口频频出圈,成为潮流人士探店打卡的必选地,孵化孕育出多个新锐潮流品牌。广东省商 业集团园区运营事业部总经理冯少筠透露,一方东山一期运营三年多以来,引进了40个品牌,有一半以 上从广州东山口出发,走向全国乃至国际。 东山口为何吸引那么多潮流品牌落户?年轻人爱它哪里?"东山口模式"怎样复兴街头商业?南都N视频 记者采访多个在东山口启程,并将生意版图拓展至全球的品牌创始人,探寻东山口打造潮流品牌孵化器 背后的密码。 潮牌为何选择东山口? 创新融合本土文化 始于情怀,忠于文化底蕴、街区氛围 在冯少筠看来,很多潮流品牌的主理人, ...
债务压力不减,威富集团再卖子品牌
Bei Jing Shang Bao· 2025-09-17 14:06
Core Viewpoint - VF Corporation is selling its workwear brand Dickies to Bluestar Alliance for $600 million to alleviate its significant debt burden, with the transaction expected to be completed by the end of 2025 [1][4]. Group 1: Financial Situation - As of March 29, 2025, VF Corporation's outstanding debt is approximately $4 billion, and debt repayment obligations may significantly impact its business and financial condition [4]. - The sale of Dickies is part of VF Corporation's strategy to reduce net debt levels and is seen as a necessary move given the company's serious debt crisis [4][6]. - Dickies has experienced a revenue decline of 14% in fiscal year 2025 and 15% in fiscal year 2024 [6]. Group 2: Brand Analysis - Dickies is a well-known American brand that has been recognized for its durability and authenticity, distributing in 55 countries [4]. - The brand has a strong presence in the domestic market, with good sales performance across online and offline channels [5]. - Analysts suggest that the sale of Dickies reflects VF Corporation's need to convert assets into cash and reduce leverage, aligning with rational choices during high-debt periods [6][10]. Group 3: Market Trends and Strategic Shifts - VF Corporation has been adjusting its brand portfolio in response to market trends, having previously acquired Dickies for $820 million in 2017 and sold other brands to focus on high-growth opportunities [7][9]. - The global trend towards casual and streetwear has slowed down, impacting VF Corporation's revenue, which fell by 10% to $10.5 billion in fiscal year 2024 [9]. - The company is now emphasizing professional outdoor attributes in its branding strategy, moving away from purely trendy labels [10][11]. Group 4: Future Outlook - VF Corporation's "Reinvent" plan aims to improve North American performance, achieve brand transformation, and strengthen its balance sheet [11]. - Recent financial reports indicate that the company's restructuring efforts are beginning to show positive results, with total revenue stabilizing at $1.8 billion in the first quarter of fiscal year 2026 [12]. - Analysts recommend that VF Corporation focus on building a strong main brand to support future growth and cash flow [12][13].