Group 1 - The core viewpoint of the report highlights that IP collaborations are becoming a key strategy for brands to stand out in the competitive cosmetics market, particularly appealing to young women, with lip gloss and perfume being the main collaborative product categories [1][6][19] - The report indicates that the domestic cosmetics market has surpassed 1 trillion yuan for two consecutive years, with domestic brands holding a 55.2% market share, outpacing international brands [1][6] - Despite having the highest number of brands in the top 50 cosmetics brands in China, domestic brands have an average retail scale of 4.116 billion yuan, which is significantly lower than the average of 5.619 billion yuan for American brands, indicating a gap in pricing power [1][6][19] Group 2 - The report identifies a growing trend in diverse collaborations, including technology crossovers, intangible cultural heritage, and food and beverage partnerships, which are becoming more prevalent in the cosmetics industry [1][6][25] - Consumer motivations for purchasing collaborative cosmetics are primarily driven by the attractiveness of the IP itself and the practicality of the products, with 67% of consumers liking the IP and 59% valuing the product's practicality [28][29] - The report notes that anime, cartoon, and gaming IPs are becoming the dominant types of collaborations in the beauty sector, reflecting consumer preferences [31][32] Group 3 - The report provides examples of successful collaborations, such as PinkBear's partnerships with popular IPs, which resulted in sold-out products within hours, showcasing the effectiveness of strategic collaborations [1][6][19] - The analysis of consumer demographics reveals that 93% of the interest in collaborative cosmetics comes from women, with a significant portion being young consumers aged 18-24 [12][10] - The report emphasizes the importance of innovative design and meaningful collaborations, as products lacking creativity often face consumer backlash [1][6][28]