Core Insights - The film market in April 2024 saw a total box office of 1.164 billion yuan, a decrease of 1.075 billion yuan compared to April 2023's 2.239 billion yuan, indicating a significant decline in market performance [1] - iQIYI's "self-produced movie three-stage rocket plan" aims to innovate content and upgrade production to revitalize the film industry amidst changing audience preferences and competition for user attention [1][2] - iQIYI is focusing on nurturing young filmmakers through its "explosive pre-plan," collaborating with China Film Group to discover and support talented directors for commercial and innovative films [2][3] iQIYI's Strategic Plans - The "blockbuster plan" emphasizes continuous collaboration with top filmmakers to create high-quality theatrical films, addressing the industry's need for compelling content [1][2] - The "燎原计划" (Blazing Plan) aims to explore new models for online film collaboration, enhancing the creative vitality of online films and promoting the production of quality content [2][3] - iQIYI's approach includes a structured system for script acquisition, production bidding, budget assurance, and revenue sharing, fostering a collaborative ecosystem among creators and production teams [3] Industry Trends - The film industry is experiencing a reduction in project initiation and budgets, but iQIYI is strategically increasing project numbers and budgets to adapt to market conditions [2] - The influx of new creators is expected to disrupt resource monopolies in the industry, with leading companies implementing standardized processes to lower the trial-and-error costs for newcomers [3] - The focus on high-quality content and innovative storytelling is seen as essential for long-term success in the film industry, as highlighted by industry experts [3]