Core Insights - iQIYI's "Liaoyuan Plan" has received over 500 script submissions and participation from over 80 production companies since its launch in April 2023, with 15 projects currently in production [2][3] - The plan aims to enhance the visibility of new directors and creators on the internet, ensuring that quality works and talents are not overlooked [2] - iQIYI plans to upgrade the "Liaoyuan Plan" to better support young directors' creative enthusiasm [2] Content Upgrade - The content strategy will evolve from online films to include both Dragon Mark films and online films, promoting the creation of online story films, allowing creators to produce three episodes of over 60 minutes each [2][3] Cost Upgrade - The production investment per project under the "Liaoyuan Plan" will increase from 6 million yuan to 10 million yuan, with a revenue-sharing model where creators receive 50% of the box office earnings [4] Quantity Upgrade - The number of projects planned for release each year will increase from 30 to 50, aiming for a new project to be launched weekly, thereby allowing more diverse creative expressions to flourish online [4] Industry Response - The promotion of online story films by iQIYI aligns with the recent discussions by the National Radio and Television Administration, emphasizing the dual attributes of "ideology + market economy" in content creation [4] Annual Film List - iQIYI announced over 60 new films for the year, focusing on high-quality productions with major directors and stars, including titles like "1840," "Prison Break," and "The Twelve Hours of Chang'an" under its "Big Film Plan" [4]

Core Insights - The film market in April 2024 saw a total box office of 1.164 billion yuan, a decrease of 1.075 billion yuan compared to April 2023's 2.239 billion yuan, indicating a significant decline in market performance [1] - iQIYI's "self-produced movie three-stage rocket plan" aims to innovate content and upgrade production to revitalize the film industry amidst changing audience preferences and competition for user attention [1][2] - iQIYI is focusing on nurturing young filmmakers through its "explosive pre-plan," collaborating with China Film Group to discover and support talented directors for commercial and innovative films [2][3] iQIYI's Strategic Plans - The "blockbuster plan" emphasizes continuous collaboration with top filmmakers to create high-quality theatrical films, addressing the industry's need for compelling content [1][2] - The "燎原计划" (Blazing Plan) aims to explore new models for online film collaboration, enhancing the creative vitality of online films and promoting the production of quality content [2][3] - iQIYI's approach includes a structured system for script acquisition, production bidding, budget assurance, and revenue sharing, fostering a collaborative ecosystem among creators and production teams [3] Industry Trends - The film industry is experiencing a reduction in project initiation and budgets, but iQIYI is strategically increasing project numbers and budgets to adapt to market conditions [2] - The influx of new creators is expected to disrupt resource monopolies in the industry, with leading companies implementing standardized processes to lower the trial-and-error costs for newcomers [3] - The focus on high-quality content and innovative storytelling is seen as essential for long-term success in the film industry, as highlighted by industry experts [3]