Core Viewpoint - iQIYI is actively seeking new market growth points as it has returned to a loss-making position, with a significant revenue decline and net loss reported in its latest financial results [1][4]. Financial Performance - iQIYI's revenue for Q2 2025 decreased by 11% year-on-year to 6.63 billion yuan, while the net loss reached 133.7 million yuan, compared to a net profit of 68.7 million yuan in the same period last year [1]. Business Strategy - The company is leveraging its own IP resources to expand into offline experience businesses, including the establishment of new theme parks [1][4]. - iQIYI has initiated its first offline theme park, the Qibabu Park, which opened for trial operation in July 2023, targeting families with children aged 3-12 [2][3]. Market Challenges - The performance of the Qibabu Park has been underwhelming, with low visitor numbers and a lack of engaging attractions, raising concerns about the viability of iQIYI's theme park strategy [3][9]. - Experts indicate that iQIYI lacks a professional team to effectively convert its IP into engaging real-world experiences, which is critical for the success of theme parks [1][8]. Future Developments - iQIYI plans to establish additional theme parks in Yangzhou and Kaifeng, focusing on integrating Chinese film and television IP with digital technology to create immersive entertainment spaces [4][6]. - The company aims to adopt a light asset model for its theme parks, where local enterprises handle heavy investments while iQIYI provides content and management support [11][12]. Industry Context - The theme park market is becoming increasingly saturated, with many brands attempting to enter this space but facing mixed results [9][11]. - Successful theme parks require significant investment, ongoing development, and a strong competitive edge, which iQIYI currently appears to lack [12].