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【百人会百人谈】德国汽车工业协会张琳:合资2.0时代,我们在研发端追赶“中国速度”
Xin Hua Cai Jing· 2025-07-03 08:00
Core Insights - The core viewpoint of the article emphasizes the evolution of Sino-German automotive cooperation, highlighting a strategic shift towards localized R&D by German companies in China, marking the beginning of a "Joint Venture Cooperation 2.0 Era" [1][2]. Group 1: New Trends in Sino-German Automotive Cooperation - Recent years have seen a strategic focus from German companies in China characterized by "In China, for China," with a strong emphasis on localized R&D [2]. - A survey conducted by the German Automotive Industry Association revealed that 70% of member companies plan to increase investments in China, with over 78% focusing on R&D [2]. - The supply chain collaboration has evolved from a "chain" model to a "network" model, involving partnerships with both traditional suppliers and innovative Chinese startups [2]. Group 2: Financial and Investment Initiatives - German companies are not only investing in product development but are also establishing joint ventures and partnerships with promising domestic firms in areas like autonomous driving and chip technology [3][4]. Group 3: Observations on Chinese Companies Entering Europe - The experience of German companies in China over the past 40 years offers valuable lessons for Chinese firms looking to expand into Europe, emphasizing the importance of long-term strategies and patience [5][6]. - The current wave of Chinese companies entering Europe is significantly different from previous attempts, with a broader impact and deeper significance [6]. Group 4: Challenges in European Electric Vehicle Development - The slow progress of electric vehicle development in Europe is attributed to several factors, including inadequate charging infrastructure, high energy prices, and inconsistent policy support across EU member states [8][9][10]. - The EU's ambitious 2035 "ban on combustion engines" goal faces challenges in aligning industry needs with policy objectives [10]. Group 5: Recommendations for Chinese Companies in Europe - Chinese companies should adopt a long-term perspective and strategic consistency when entering the European market, treating it as a significant consumer market [11]. - Compliance with stringent European regulations is crucial, as any product issues can lead to severe reputational damage [11]. - Understanding consumer preferences is essential, as products successful in China may not necessarily meet the demands of European customers [11].