今年9月，2025年柏林国际消费电子展和2025年德国国际汽车及智慧出行博览会相继举行。在这两场颇 具世界影响力的大型展会上，中国企业都成为全场瞩目的焦点。众多欧洲企业和消费者的目光被中国的 智能产品和炫酷技术吸引，他们赞叹"中国制造"的华丽转身和为全球产业发展带来的广阔机遇。 创新永无止境，合作方能共赢。"中国制造"正以开放包容的姿态、领先的技术实力和完善的产业链优 势，为全球产业变革注入强劲动力。未来，中国将继续与各国伙伴深化互信、协同创新，共同开拓更广 阔的发展空间，推动科技进步与产业升级成果惠及世界。 （据新华社法兰克福电 记者尹亮） "中国智造"风也吹到了被视为行业发展风向标的柏林国际消费电子展上。海尔公司搭载"AI之眼"具备感 知和主动服务能力的冰箱和洗衣机，海信公司生产的全球最大116吋RGB-Mini LED电视，可以提供第一 视角飞行体验的大疆新款无人机……众多中国智能产品吸引参展观众驻足关注。高质量发展有力促进了 中国制造业提档升级，中国生产的众多高端智能产品在国际市场上展现出越来越强的竞争力。美讯首席 执行官克里斯·佩雷拉表示，过去海外对中国品牌的印象更多停留在"供应链很强""价格有优势 ...

Core Insights - The 2025 Munich International Motor Show showcased the strength and complete ecosystem of China's electric vehicle (EV) industry, with 116 Chinese automotive and supply chain companies participating [2] - Chinese brands registered over 35,000 new vehicles in Germany from January to August this year, indicating significant growth [2] - Collaboration between European automakers and Chinese companies is increasing, with many new models featuring Chinese batteries and smart driving technologies, marking a shift to a "Joint Venture Cooperation 2.0 Era" [2] Industry Trends - The presence of Chinese companies at the motor show highlighted advancements in electric and intelligent vehicle technologies, with brands like Xpeng, Leapmotor, BYD, and Changan attracting considerable attention [2] - German consumers experienced Chinese EVs firsthand, often expressing surprise at the advanced smart cockpit and interactive features [2] - A survey by the German Automotive Industry Association revealed that 70% of responding companies plan to increase investments in China, with a focus on research and development [2] Market Dynamics - The automotive industry is transitioning from "in China, for China" to "in China, for the world," creating a complementary relationship between Chinese and European automotive sectors [2] - Experts believe that China's advantages in electrification and intelligence are aiding European automakers in accelerating iterations and controlling costs [2] - The future of the automotive industry is increasingly seen as being centered in China, according to German automotive experts [2]

Core Insights - The core viewpoint of the article emphasizes the evolution of Sino-German automotive cooperation, highlighting a strategic shift towards localized R&D by German companies in China, marking the beginning of a "Joint Venture Cooperation 2.0 Era" [1][2]. Group 1: New Trends in Sino-German Automotive Cooperation - Recent years have seen a strategic focus from German companies in China characterized by "In China, for China," with a strong emphasis on localized R&D [2]. - A survey conducted by the German Automotive Industry Association revealed that 70% of member companies plan to increase investments in China, with over 78% focusing on R&D [2]. - The supply chain collaboration has evolved from a "chain" model to a "network" model, involving partnerships with both traditional suppliers and innovative Chinese startups [2]. Group 2: Financial and Investment Initiatives - German companies are not only investing in product development but are also establishing joint ventures and partnerships with promising domestic firms in areas like autonomous driving and chip technology [3][4]. Group 3: Observations on Chinese Companies Entering Europe - The experience of German companies in China over the past 40 years offers valuable lessons for Chinese firms looking to expand into Europe, emphasizing the importance of long-term strategies and patience [5][6]. - The current wave of Chinese companies entering Europe is significantly different from previous attempts, with a broader impact and deeper significance [6]. Group 4: Challenges in European Electric Vehicle Development - The slow progress of electric vehicle development in Europe is attributed to several factors, including inadequate charging infrastructure, high energy prices, and inconsistent policy support across EU member states [8][9][10]. - The EU's ambitious 2035 "ban on combustion engines" goal faces challenges in aligning industry needs with policy objectives [10]. Group 5: Recommendations for Chinese Companies in Europe - Chinese companies should adopt a long-term perspective and strategic consistency when entering the European market, treating it as a significant consumer market [11]. - Compliance with stringent European regulations is crucial, as any product issues can lead to severe reputational damage [11]. - Understanding consumer preferences is essential, as products successful in China may not necessarily meet the demands of European customers [11].

Market Dynamics - The electric and intelligent transformation is reshaping the automotive market, with Chinese brands achieving a record market share of 68.8% in the first five months of this year, while joint venture brands dropped to a historic low of 31.2% [2] - The rapid rise of the domestic new energy vehicle market and increasing consumer demand for electrification and intelligence are pressing joint venture brands to accelerate their transformation to keep pace with "Chinese speed" [2] R&D Transformation - Dongfeng Nissan's N7 model, launched under the "GLOCAL" strategy, has achieved over 20,000 orders and 6,000 deliveries within 50 days, showcasing its competitive pricing and comfort [3] - Nissan plans to invest 10 billion yuan in electric vehicle R&D over the next two years to accelerate technology iteration and product deployment [3] - Toyota is shifting development decision-making authority for Chinese models from Japan to China, enhancing responsiveness to local market needs [4] - Nearly 70% of surveyed multinational automotive companies plan to increase investments in China post-2025, focusing on R&D [4][5] Marketing Innovations - Mercedes-Benz has established a new digital and communication department to adapt to changing market challenges and customer expectations [6] - BMW is collaborating with ByteDance's cloud service platform to enhance AI applications in automotive marketing, aiming to improve user experience and dealer efficiency [6] - Traditional sales models in joint venture automotive companies are being reformed to improve transparency and efficiency, with a focus on user-centered approaches [7] Local Ecosystem Integration - BMW is deepening its localization strategy by partnering with leading Chinese tech companies to enhance its electric and intelligent vehicle offerings [8] - The automotive supply chain is evolving from a traditional linear model to a more open and integrated network structure, enhancing collaboration between multinational companies and local suppliers [9] - General Motors is upgrading its strategy in China from "in China, for China" to "in China, for the world," reflecting the changing dynamics of the automotive market [10]