Group 1 - The current ready-to-drink tea industry is showing signs of reaching its peak, with slower new store openings and reduced single-store output, leading to skepticism about market capacity and the search for new potential brands [1] - Lemon Tea brand "Lemon Towards Right" has less than 300 stores but has significant online presence, driven by founder Xu Baihe's engaging social media content [1] - Xu Baihe emphasizes a focus on quality over rapid expansion, stating that the brand does not prioritize the number of stores or GMV, but rather aims for long-term stability [4][5][34] Group 2 - The challenges faced by the lemon tea industry include maintaining product quality due to weather-dependent lemon supply, requiring frequent adjustments to standard operating procedures (SOP) [2][12][23] - Xu Baihe's approach involves meticulous attention to detail in store operations, with SOPs being updated every few days to ensure consistent taste and quality [22][23] - The brand's strategy includes diversifying product offerings, such as ice cream, to mitigate the instability of lemon supply and enhance customer experience [15][28] Group 3 - The industry is characterized by a trend of rapid expansion, often leading to operational challenges and quality control issues, with many brands prioritizing speed over sustainability [10][11][26] - Xu Baihe critiques the fast-paced growth model prevalent in the industry, suggesting that many brands fail to maintain quality due to their focus on rapid expansion [9][10] - The brand's operational model includes a full management approach for franchisees, aiming to ensure consistent quality and support for store operations [26][27]