Investment Rating - The report maintains an "Add" rating for the industry, indicating a positive outlook for the sector in the next 6 months [1]. Core Insights - The report highlights that the leading Chinese fast-food brand, Laoxiangji, focuses on home-style dishes centered around chicken soup and chicken products, with a significant expansion in its store network since its establishment in 2003 [3][8]. - Laoxiangji operates a combination of direct and franchise models, with over 80% of its revenue coming from direct operations, and it has shown consistent revenue growth [11][20]. - The average daily sales per store have been steadily increasing, reflecting strong operational performance and customer demand [16][20]. - The report emphasizes the potential for growth in the Chinese fast-food market, particularly in the chain restaurant segment, where Laoxiangji holds the largest market share among Chinese fast-food brands [26][30]. Summary by Sections Industry Overview - The Chinese fast-food market is projected to grow from CNY 8,097 billion in 2024 to CNY 12,058 billion by 2029, with a CAGR of 8.3% [26]. - The chain restaurant penetration rate for Chinese fast food is currently at 32.5%, significantly lower than Western fast food at 67.9%, indicating substantial room for growth [26]. Company Performance - As of April 2025, Laoxiangji has 1,564 stores across 9 provinces and 58 cities, making it the largest Chinese fast-food brand by transaction volume [3][8]. - In 2024, Laoxiangji's revenue reached CNY 6.13 billion, a 10% year-on-year increase, with a gross margin of 22.8% and a net profit of CNY 409 million [11][20]. - The average daily sales for direct stores increased from CNY 12,800 in 2022 to CNY 16,000 in 2025, showcasing effective sales strategies [16][20]. Market Position - Laoxiangji's market share in the Chinese fast-food sector is 0.9%, ranking it first among Chinese fast-food brands, while its overall market share in the fast-food industry is 0.5%, placing it eighth [26][30]. - The report suggests that the upcoming wave of IPOs for various Chinese fast-food brands could attract additional investment into the sector, enhancing market dynamics [30].