Investment Rating - The report maintains an "Add" rating for the industry, indicating a positive outlook for the sector in the next 6 months [1]. Core Insights - The report highlights that the leading Chinese fast-food brand, Laoxiangji, focuses on home-style dishes centered around chicken soup and chicken products, with a significant expansion in its store network since its establishment in 2003 [3][8]. - Laoxiangji operates a combination of direct and franchise models, with over 80% of its revenue coming from direct operations, and it has shown consistent revenue growth [11][20]. - The average daily sales per store have been steadily increasing, reflecting strong operational performance and customer demand [16][20]. - The report emphasizes the potential for growth in the Chinese fast-food market, particularly in the chain restaurant segment, where Laoxiangji holds the largest market share among Chinese fast-food brands [26][30]. Summary by Sections Industry Overview - The Chinese fast-food market is projected to grow from CNY 8,097 billion in 2024 to CNY 12,058 billion by 2029, with a CAGR of 8.3% [26]. - The chain restaurant penetration rate for Chinese fast food is currently at 32.5%, significantly lower than Western fast food at 67.9%, indicating substantial room for growth [26]. Company Performance - As of April 2025, Laoxiangji has 1,564 stores across 9 provinces and 58 cities, making it the largest Chinese fast-food brand by transaction volume [3][8]. - In 2024, Laoxiangji's revenue reached CNY 6.13 billion, a 10% year-on-year increase, with a gross margin of 22.8% and a net profit of CNY 409 million [11][20]. - The average daily sales for direct stores increased from CNY 12,800 in 2022 to CNY 16,000 in 2025, showcasing effective sales strategies [16][20]. Market Position - Laoxiangji's market share in the Chinese fast-food sector is 0.9%, ranking it first among Chinese fast-food brands, while its overall market share in the fast-food industry is 0.5%, placing it eighth [26][30]. - The report suggests that the upcoming wave of IPOs for various Chinese fast-food brands could attract additional investment into the sector, enhancing market dynamics [30].

Company Overview - LXJ International Holdings Limited, known as "老乡鸡," is the largest Chinese QSR brand, founded in 2003 by a veteran and poultry farmer [1] - The company has transitioned from an A-share listing attempt to pursuing a listing on the Hong Kong Stock Exchange, with the prospectus updated recently [1] Market Position - In 2024, the company holds a 0.9% market share in the Chinese QSR industry and ranks eighth in the overall fast food sector with a 0.5% market share [1] - The brand's menu focuses on home-style dishes centered around chicken, with signature items priced between 12-17 yuan [1] Supply Chain and Expansion - The company has established a comprehensive supply chain involving breeding, procurement, processing, and logistics, with three chicken farms and two automated central kitchens [2] - Plans for further supply chain integration include developing a new central kitchen in Hefei, expected to be completed by 2027 [2] - As of April 30, 2025, the company operates 1,564 stores across 58 cities, with a mix of 911 direct-operated and 653 franchised stores [2] Financial Performance - The company's revenue for 2022, 2023, and 2024 is projected to be 4.528 billion yuan, 5.651 billion yuan, and 6.288 billion yuan, respectively, with net profits of 252 million yuan, 375 million yuan, and 409 million yuan [3] - For the first four months of 2025, revenue reached 2.12 billion yuan, a 9.84% increase year-on-year, with net profit at 174 million yuan, up 7.41% from the previous year [3]

Core Viewpoint - The company, Laoxiangji, is preparing for its Hong Kong IPO after previously withdrawing its A-share application, with financial data updated in its prospectus as of July 7, 2023 [1] Financial Performance - Laoxiangji's revenue for 2022, 2023, and 2024 is projected to be CNY 4.528 billion, CNY 5.651 billion, and CNY 6.288 billion, with year-on-year growth rates of 58.38%, 24.80%, and 11.27% respectively [4] - Net profit for the same years is expected to be CNY 252 million, CNY 375 million, and CNY 409 million, with growth rates of 86.67%, 48.81%, and 9.07% respectively [4] - In the first four months of 2023, revenue increased by 9.91% to CNY 2.120 billion, while net profit grew by 7.41% to CNY 174 million [4] Store Operations - As of April 30, 2025, Laoxiangji operates 1,564 stores, comprising 911 direct-operated and 653 franchised stores [3] - The number of direct-operated stores has decreased from 1,007 in 2022 to a projected 914 in 2024, while franchised stores have increased from 118 to 565 in the same period [3] - The company has implemented a strategy to convert direct-operated stores to franchised ones to maximize operational efficiency and capital returns [3] Revenue Contribution - In 2022, the average revenue contribution per direct-operated store was CNY 5.926 million, while for franchised stores it was CNY 1.259 million, indicating that direct-operated stores contribute significantly more to overall revenue [5] - For 2024 and the first four months of 2025, revenue from direct-operated stores is expected to be CNY 5.416 billion and CNY 1.648 billion, accounting for 86.13% and 77.35% of total revenue respectively [5] Consumer Metrics - In 2024, the average consumption per customer at direct-operated stores decreased by CNY 0.2 to CNY 27.5, while the turnover rate increased slightly [7] - The average daily sales per direct-operated store increased by 4.12% to CNY 16,000 in 2024 [7] - The company remains heavily reliant on the East China market, particularly Anhui province, which accounts for 47.95% of its total stores and 50.05% of its revenue [7]