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地理标志+文旅融合!怀集体验馆揭牌,推动“怀集味、香天下”
Nan Fang Nong Cun Bao· 2026-01-15 08:32
Core Viewpoint - The opening of the Huaiqi Geographic Indication Product Experience Hall marks a significant step in promoting local products and cultural heritage in the Guangdong-Hong Kong-Macao Greater Bay Area, aiming to enhance market reach and support local economic initiatives [2][4][32]. Group 1: Experience Hall Overview - The Huaiqi Geographic Indication Product Experience Hall is the first comprehensive exhibition hall in the Greater Bay Area focused on county-level geographic indications, officially opening to the public on January 13 [2]. - The hall serves as a platform for cultural heritage, technological interaction, product tasting, and sales promotion, showcasing seven national geographic indication products from Huaiqi [6][7]. - It is designed to be a key carrier for the growth of Huaiqi's characteristic industries and to support the "Hundred Million Project" [4][10]. Group 2: Exhibition Themes and Features - The first floor features the theme "Mountain and Water Huaiqi Landmark Treasures," presenting Huaiqi's unique products through a combination of digital imagery and ecological scenes [11][12]. - The second floor focuses on intangible cultural heritage, detailing the history and transmission of Huaiqi's non-material cultural heritage projects, showcasing various cultural artifacts and creative products [25][26]. Group 3: Brand Development and Community Engagement - Two "Huaiqi Flavor" brand operation stores were inaugurated, promoting local culinary traditions and integrating geographic indication products with local cuisine [27][28]. - The "Huaiqi Flavor Love Hall" project promotes a "consumption equals charity" concept, where each purchase contributes to local charitable initiatives [30]. Group 4: Future Development and Strategic Goals - The establishment of the experience hall is supported by the Tianhe District of Guangzhou and the Zhaoqing Market Supervision Administration, aiming to deepen the development of characteristic industries and enhance intellectual property protection [32]. - Future plans include improving operational mechanisms and conducting themed promotional activities to boost the brand influence and market competitiveness of geographic indication products, contributing to rural revitalization [39][40].
“媒体+”赋能!“怀集味道”香飘湾区,打造农产品双向流通新枢纽
Nan Fang Nong Cun Bao· 2025-12-19 12:03
Core Viewpoint - The event "Huai Ji Taste" aims to enhance the agricultural product exchange between the Guangdong-Hong Kong-Macao Greater Bay Area and the southwestern region, promoting local specialties and supporting farmers' income growth [7][10]. Group 1: Event Overview - The "Huai Ji Taste" event was launched on December 19, 2025, as a platform for culinary exchange and agricultural product promotion [7][8]. - The event features various activities such as brand launches, culinary exchanges, and production-sales agreements, focusing on the dual-directional flow of agricultural products [9][10]. - The event is part of a broader strategy to deepen the integration of the Guangdong-Hong Kong-Macao Greater Bay Area and enhance cross-regional cooperation [9][10]. Group 2: Agricultural Product Promotion - The "Huai Ji Taste" brand is positioned as a regional public product brand, accelerating its recognition and standardization in the market [15][16]. - The event showcased a variety of local agricultural products, including Huai Ji eggs, Gao Ping rice noodles, and Feng Gang vegetables, attracting significant consumer interest [21][22]. - The promotion strategy leverages a "media+" approach to enhance visibility and reach, facilitating the distribution of local products to the Bay Area and beyond [22][23]. Group 3: Culinary Exchange - A highlight of the event was the culinary exchange between Huai Ji and Shunde, showcasing the use of local ingredients in different cooking styles [30][31]. - The culinary competition emphasized the unique flavors and cooking techniques of both regions, illustrating the potential for cultural and culinary fusion [36][39]. - The event concluded with a strategic partnership ceremony, further solidifying the collaboration between the two regions in culinary arts [43][44]. Group 4: Agricultural Distribution Network - Huai Ji is establishing itself as a key distribution hub for agricultural products in the Greater Bay Area, leveraging its geographical advantages [46][47]. - The event included the signing of cooperation agreements for vegetable supply, aiming for efficient distribution to markets in Hong Kong and other regions [54][56]. - Future plans involve creating a collaborative development model that integrates direct supply, standardization, and shared channels for agricultural products [66][67].
赶大集咯!2025 “怀集味道” 嘉年华本周末开市,地标好物、名厨对决全都有
Nan Fang Nong Cun Bao· 2025-12-17 11:06
Core Points - The "Huai Ji Taste" Carnival will take place on December 19-20, 2025, featuring local specialties and culinary competitions [2][3][5] - The event aims to promote high-quality agricultural products from Huai Ji to broader markets, leveraging the regional public brand [5][20] - The carnival will serve as a platform for showcasing agricultural products from the Guangdong-Guangxi-Hunan region, enhancing collaboration and resource sharing [6][7][19] Event Highlights - The event will kick off with a performance of Huai Ji's intangible cultural heritage dance, followed by the release of the "Huai Ji Taste" group standards [10][11] - A culinary competition between chefs from Huai Ji and Shunde will feature local ingredients, allowing attendees to taste different culinary styles [12][13] - Interactive experiences will include demonstrations of traditional food-making and crafts, enhancing community engagement [14][15] Strategic Importance - The carnival signifies the beginning of strategic cooperation between Huai Ji and the southwestern region, aiming to elevate the distribution of green agricultural products [20][21] - The event will facilitate precise matching of agricultural production and sales, contributing to farmers' income and consumer service upgrades [21][22] - Overall, the carnival represents a vibrant practice of regional coordinated development through cultural exchange and industry collaboration [23]
“怀集味道”含金量+1!运营主体达源供销公司入围广东TOP50
Nan Fang Nong Cun Bao· 2025-12-13 02:35
Core Viewpoint - The "Huai Ji Taste" brand, operated by Zhaoqing Dayuan Supply and Marketing Agricultural Co., Ltd., has been recognized for its brand value of 28 million yuan, ranking 47th in the "Top 50 Agricultural Enterprise Brand Values in Guangdong" [5][3]. Group 1: Brand Value and Achievements - The brand value of "Huai Ji Taste" is 28 million yuan, reflecting the company's development strength and the collaborative efforts with the Tianhe District support team [5][6]. - In 2024, "Huai Ji Taste" won multiple awards, including a bronze medal at the first County Brand Arena and recognition as one of the most influential regional public brands for vegetables [12]. - The sales revenue of "Huai Ji Taste" reached 177 million yuan, covering the Greater Bay Area and exporting to countries like Saudi Arabia and Turkey [13]. Group 2: Operational Strategies - Dayuan Company employs three main strategies: standardized system construction, reverse land technology docking, and seed source protection to enhance brand value [11]. - The company integrates high-quality agricultural resources and promotes local specialty products, establishing a full-chain service system from production to consumption [18][15]. Group 3: Collaborative Efforts and Innovations - The Tianhe District support team has facilitated the establishment of a comprehensive service station, promoting agricultural technology and product supply agreements with local hotels [21][23]. - The company has organized participation in various exhibitions to enhance brand visibility, resulting in increased transportation capacity and significant income for local farmers [25][26]. Group 4: Community and Ecological Integration - Dayuan Company adopts a model that integrates enterprises, cooperatives, farmers, and bases, embedding farmers into the brand value chain [28]. - The expansion of bamboo shoots cultivation and processing facilities has created numerous job opportunities, contributing to local economic development [30].
从深山作坊到产业集聚,看怀集岗坪切粉的“破冰”之路
Nan Fang Nong Cun Bao· 2025-11-28 10:00
Core Viewpoint - The article discusses the development and transformation of the Gaoping cut powder industry in Huai Ji County, highlighting efforts to overcome existing challenges and enhance the industry's competitiveness through innovation and collaboration [6][16][66]. Industry Development - The Gaoping cut powder industry has established a demonstration base covering approximately 7,000 square meters, with an investment of about 25 million yuan, aimed at standardizing production and showcasing cultural heritage [3][4][5]. - The annual production of cut powder in the town is projected to exceed 15,000 tons, with a total industry output value surpassing 200 million yuan in 2024 [22][23]. - The industry faces challenges such as narrow sales channels, limited product variety, and competition from similar products in surrounding areas [8][9][10][24]. Innovation and Product Development - The introduction of new products, such as purple rice cut powder, reflects the industry's efforts to innovate and meet market demands [27][29]. - Companies are adopting automated production lines to improve efficiency and reduce reliance on traditional drying methods [33][34]. - Future product development plans include creating self-heating cut powder to cater to younger consumers [36][37]. Collaborative Efforts and Strategic Planning - The local government is integrating the cut powder industry into broader regional development plans, focusing on a comprehensive supply chain from raw material sourcing to market sales [41][42]. - The establishment of an industry association aims to set production standards and promote collaboration among producers [48][49]. - The government plans to enhance brand recognition through various marketing channels, including e-commerce and cultural events [55][56][58]. Talent Development and Capacity Building - Initiatives are underway to build a talent pipeline for the industry, focusing on technical skills and management expertise [62][63]. - The local government emphasizes the importance of the cut powder industry in driving economic growth and connecting rural and urban markets [66][68].
南农晨读 | 天光鱼市
Nan Fang Nong Cun Bao· 2025-08-24 07:33
Group 1 - Guangdong Province has announced the third batch of "Hundred Thousand Ten Thousand Project" professional town construction list, with 49 towns proposed for approval [4][5] - The selected towns span across 19 prefecture-level cities and cover multiple sectors including modern agriculture, specialty manufacturing, and cultural tourism [5] Group 2 - The "Media+" initiative aims to empower the high-quality development of Guangdong's livestock industry from 2025 to 2027, as released by various associations [9] - This initiative involves collaboration among several industry associations, indicating a concerted effort to enhance the livestock sector's performance [9] Group 3 - In Xinfu's Yaotian Town, over 200 villagers are earning income from a newly established processing workshop, transforming an idle village school into a productive workspace [11][12] - Workers in the workshop, including both middle-aged villagers and young students, can earn up to 4,000 yuan per month, allowing them to work locally instead of migrating for jobs [15] Group 4 - The "Huai Ji Taste" regional public brand from Huai Ji County showcased its agricultural products at the 33rd Guangzhou Expo, attracting significant attention and procurement interest [28][30] - Featured products included New Gang red tea, Shi Dong tofu, and Gang Ping rice noodles, highlighting the region's agricultural diversity and market potential [30]
怀集味道×青春力量,这场青年创新创业市集等你来打卡!
Nan Fang Nong Cun Bao· 2025-05-04 17:34
Core Viewpoint - The "2025 Youth Innovation and Entrepreneurship Market" held in Huaiji County aims to stimulate youth innovation and entrepreneurship, aligning with national rural revitalization strategies and celebrating the "May Fourth" Youth Day [9][10][40]. Group 1: Event Overview - The event took place from May 1 to May 4 at the Huaiji County Sports Center, attracting numerous visitors [5][6]. - It featured 48 entrepreneurial booths showcasing local culture and products, including traditional clothing, potted plants, and food [14][41]. - The market combined various elements such as e-commerce live streaming, local product exhibitions, and tea culture experiences to engage visitors [15][30]. Group 2: Youth Engagement and Activities - Young entrepreneurs actively participated, with long queues at booths offering experiences like hanfu dressing and plant crafting [17]. - A live streaming area allowed local products to be promoted nationwide, enhancing sales channels for local specialties [18][20]. - Interactive tea culture activities drew significant interest, with demonstrations of tea preparation and local delicacies available for tasting [29][34]. Group 3: Cultural and Economic Impact - The event served as a platform for youth to contribute to rural revitalization, encouraging them to return to their hometowns and engage in local development [11][41]. - It showcased Huaiji's unique culinary offerings and cultural heritage, providing a vibrant atmosphere with music and performances [38][40]. - The market not only highlighted youth creativity but also acted as a promotional window for local industries, injecting new vitality into the region [41][42].
青耕未来,舞动怀乡!这场“怀集味道”五一美食盛宴即将开席,速来解锁!
Nan Fang Nong Cun Bao· 2025-04-30 03:30
Core Points - The event "怀集味道" (Huai Ji Taste) is a food festival focusing on local flavors and is set to take place from May 1 to May 4, 2025 [10][48] - The festival aims to celebrate youth innovation and entrepreneurship, coinciding with the May Fourth Youth Day [5][4] - The event will feature various local delicacies and agricultural products, showcasing the unique culinary heritage of Huai Ji County [42][30] Summary by Categories Event Details - The festival will be held at the Huai Ji County Sports Center, operating daily from 10:00 AM to 9:00 PM [11][12] - It will include three main exhibition areas: tea tasting, local agricultural products, and a street food section [17][18] Local Products - The tea tasting area will feature fresh local teas, including 新岗红茶 (Xin Gang Red Tea), 小竹茶 (Little Bamboo Tea), and 多罗山茶 (Duo Luo Mountain Tea) [19][21][22] - The agricultural products area will showcase a variety of local specialties such as mushrooms, 灵芝 (Lingzhi), 山茶油 (Mountain Tea Oil), and more [24][25] - The street food section will offer local snacks like 岗坪切粉 (Gang Ping Noodles), 怀集白糍 (Huai Ji White Rice Cake), and other traditional dishes [30][31] Cultural Significance - The "怀集味道" brand is a government-led initiative aimed at promoting high-quality local agricultural products and enhancing the region's agricultural development [42][44] - The festival reflects the cultural heritage and ecological richness of Huai Ji County, known for its high forest coverage and diverse agricultural resources [37][38]
“怀集味道”实力圈粉!农品掀起湾区"味觉风暴"
Nan Fang Nong Cun Bao· 2025-04-19 07:33
Core Insights - The article highlights the success of the "Huaiji Flavor" regional public brand at the recent food and agricultural exhibitions, showcasing the unique agricultural products from Huaiji County, Guangdong Province [2][3][29] Group 1: Event Overview - The "2025 Food Expo, Pre-Expo, and Agricultural Expo" took place from April 18 to 20 in Dongguan, featuring various agricultural products [2] - The exhibition aimed to promote the "Huaiji Flavor" brand, with multiple local enterprises participating to display their products [3][4] Group 2: Product Highlights - Notable products included Huaiji oil sticky rice, Gangping rice noodles, Tanmai watermelon, and Wenlang honey pomelo, all of which reflect the region's rich culinary culture [5][6][7] - The exhibition attracted many consumers, with products like honey pomelo dried fruit receiving positive feedback for their taste and quality [10][12] Group 3: Market Development - The event provided a platform for local enterprises to connect with national buyers, enhancing the visibility of Huaiji's agricultural products [14][16] - The county has established several agricultural bases and processing facilities, contributing to the development of the "Huaiji Flavor" brand and modern agricultural systems [23][24][25][26] Group 4: Brand Strategy - The local government emphasizes the transition from selling fresh produce to promoting brands, standards, and consumer experiences [28] - The goal is to position "Huaiji Flavor" as synonymous with high-quality agricultural products in the Bay Area [29]