"媒体+"赋 能！"怀集味 道"香飘湾区， "媒体+"赋能 打造农产品双向 流通新枢纽_南 方+_南方plus 岗坪切粉翻飞、 诗洞腐竹飘香、 桥头石山羊慢 炖……12月19 日，怀集县燕城 广场化身为粤港 澳大湾区与大西 南地区的"风味 会客厅"—— 2025年"怀集味 道"粤菜交流暨 粤桂湘"供销大 集"嘉年华正式 启动。 本次活动以"媒 体+"为引 擎、"供销大 集"为纽带，通 过品牌发布、厨 艺交流、产销签 约、标准赋能等 多元形式，深 耕"怀集味道进 西南，西南佳品 入湾区"的双向 奔赴，助力深化 粤港澳大湾区建 设，搭建跨区域 合作桥梁，推动 农民增收、服务 消费升级。 "怀集味道"从田 间走向全国 作为肇庆市深度 融入粤港澳大湾 区建设的重要抓 手，"怀集味 道"区域公用品 牌正加速出圈。 活动现场，《怀 集味道》团体标 准正式发布，标 志着怀集农产品 迈入标准化、品 质化、品牌化发 展的新阶段。 "一帧画面，览 尽风物精 华。"伴随着宣 传片中桥头石山 羊的奔跑、岗坪 切粉的柔韧、诗 洞腐竹的清香， 现场观众沉浸式 感受怀集生态农 业的独特魅力。 活动现场，"怀 集味道"坳仔鸡 蛋卷、岗坪切 ...

Core Points - The "Huai Ji Taste" Carnival will take place on December 19-20, 2025, featuring local specialties and culinary competitions [2][3][5] - The event aims to promote high-quality agricultural products from Huai Ji to broader markets, leveraging the regional public brand [5][20] - The carnival will serve as a platform for showcasing agricultural products from the Guangdong-Guangxi-Hunan region, enhancing collaboration and resource sharing [6][7][19] Event Highlights - The event will kick off with a performance of Huai Ji's intangible cultural heritage dance, followed by the release of the "Huai Ji Taste" group standards [10][11] - A culinary competition between chefs from Huai Ji and Shunde will feature local ingredients, allowing attendees to taste different culinary styles [12][13] - Interactive experiences will include demonstrations of traditional food-making and crafts, enhancing community engagement [14][15] Strategic Importance - The carnival signifies the beginning of strategic cooperation between Huai Ji and the southwestern region, aiming to elevate the distribution of green agricultural products [20][21] - The event will facilitate precise matching of agricultural production and sales, contributing to farmers' income and consumer service upgrades [21][22] - Overall, the carnival represents a vibrant practice of regional coordinated development through cultural exchange and industry collaboration [23]

"怀集味道"含金 业把农户、乡 村、区域品牌纳 入自身品牌叙 事"的实践智 慧。 量+1！运营主体 达源供销公司入 围广东TOP50_ 南方+_南方plus 12月12日，"广 东农业企业品牌 价值50强"榜单 在大湾区农产品 交易会暨土特产 精品博览会（简 称"大湾区农交 会"）正式发 布。"怀集味 道"品牌运营公 司肇庆达源供销 农业有限公司 （以下简称"达 源公司"）凭借 2800万元的品牌 价值位列第47 名。 这一荣誉，不仅 彰显了企业自身 的发展实力，更 体现了"怀集味 道"区域公用品 牌与天河区帮扶 工作队的协同赋 能成果，印证 了"越来越多企 区域品牌联动， 从"怀集味道"到 湾区名片 作为"怀集味 道"区域公用品 牌的核心运营单 位，达源公司通 过标准化体系建 设、反向飞地技 术对接、种源保 护三大路径，推 动品牌价值裂 变。2024 年，"怀集味 道"先后斩获中 国首届县域品牌 擂台赛铜奖、 2024年度中国最 具影响力蔬菜区 域公用品牌等荣 誉，产品销售额 达1.77亿元，覆 盖大湾区并出口 沙特、土耳其等 国家。 肇庆达源供销农 业有限公司是负 责运营"怀集味 道"区域公用品 牌的运营 ...

Core Viewpoint - The article discusses the development and transformation of the Gaoping cut powder industry in Huai Ji County, highlighting efforts to overcome existing challenges and enhance the industry's competitiveness through innovation and collaboration [6][16][66]. Industry Development - The Gaoping cut powder industry has established a demonstration base covering approximately 7,000 square meters, with an investment of about 25 million yuan, aimed at standardizing production and showcasing cultural heritage [3][4][5]. - The annual production of cut powder in the town is projected to exceed 15,000 tons, with a total industry output value surpassing 200 million yuan in 2024 [22][23]. - The industry faces challenges such as narrow sales channels, limited product variety, and competition from similar products in surrounding areas [8][9][10][24]. Innovation and Product Development - The introduction of new products, such as purple rice cut powder, reflects the industry's efforts to innovate and meet market demands [27][29]. - Companies are adopting automated production lines to improve efficiency and reduce reliance on traditional drying methods [33][34]. - Future product development plans include creating self-heating cut powder to cater to younger consumers [36][37]. Collaborative Efforts and Strategic Planning - The local government is integrating the cut powder industry into broader regional development plans, focusing on a comprehensive supply chain from raw material sourcing to market sales [41][42]. - The establishment of an industry association aims to set production standards and promote collaboration among producers [48][49]. - The government plans to enhance brand recognition through various marketing channels, including e-commerce and cultural events [55][56][58]. Talent Development and Capacity Building - Initiatives are underway to build a talent pipeline for the industry, focusing on technical skills and management expertise [62][63]. - The local government emphasizes the importance of the cut powder industry in driving economic growth and connecting rural and urban markets [66][68].

Group 1 - Guangdong Province has announced the third batch of "Hundred Thousand Ten Thousand Project" professional town construction list, with 49 towns proposed for approval [4][5] - The selected towns span across 19 prefecture-level cities and cover multiple sectors including modern agriculture, specialty manufacturing, and cultural tourism [5] Group 2 - The "Media+" initiative aims to empower the high-quality development of Guangdong's livestock industry from 2025 to 2027, as released by various associations [9] - This initiative involves collaboration among several industry associations, indicating a concerted effort to enhance the livestock sector's performance [9] Group 3 - In Xinfu's Yaotian Town, over 200 villagers are earning income from a newly established processing workshop, transforming an idle village school into a productive workspace [11][12] - Workers in the workshop, including both middle-aged villagers and young students, can earn up to 4,000 yuan per month, allowing them to work locally instead of migrating for jobs [15] Group 4 - The "Huai Ji Taste" regional public brand from Huai Ji County showcased its agricultural products at the 33rd Guangzhou Expo, attracting significant attention and procurement interest [28][30] - Featured products included New Gang red tea, Shi Dong tofu, and Gang Ping rice noodles, highlighting the region's agricultural diversity and market potential [30]

Core Viewpoint - The "2025 Youth Innovation and Entrepreneurship Market" held in Huaiji County aims to stimulate youth innovation and entrepreneurship, aligning with national rural revitalization strategies and celebrating the "May Fourth" Youth Day [9][10][40]. Group 1: Event Overview - The event took place from May 1 to May 4 at the Huaiji County Sports Center, attracting numerous visitors [5][6]. - It featured 48 entrepreneurial booths showcasing local culture and products, including traditional clothing, potted plants, and food [14][41]. - The market combined various elements such as e-commerce live streaming, local product exhibitions, and tea culture experiences to engage visitors [15][30]. Group 2: Youth Engagement and Activities - Young entrepreneurs actively participated, with long queues at booths offering experiences like hanfu dressing and plant crafting [17]. - A live streaming area allowed local products to be promoted nationwide, enhancing sales channels for local specialties [18][20]. - Interactive tea culture activities drew significant interest, with demonstrations of tea preparation and local delicacies available for tasting [29][34]. Group 3: Cultural and Economic Impact - The event served as a platform for youth to contribute to rural revitalization, encouraging them to return to their hometowns and engage in local development [11][41]. - It showcased Huaiji's unique culinary offerings and cultural heritage, providing a vibrant atmosphere with music and performances [38][40]. - The market not only highlighted youth creativity but also acted as a promotional window for local industries, injecting new vitality into the region [41][42].

Core Points - The event "怀集味道" (Huai Ji Taste) is a food festival focusing on local flavors and is set to take place from May 1 to May 4, 2025 [10][48] - The festival aims to celebrate youth innovation and entrepreneurship, coinciding with the May Fourth Youth Day [5][4] - The event will feature various local delicacies and agricultural products, showcasing the unique culinary heritage of Huai Ji County [42][30] Summary by Categories Event Details - The festival will be held at the Huai Ji County Sports Center, operating daily from 10:00 AM to 9:00 PM [11][12] - It will include three main exhibition areas: tea tasting, local agricultural products, and a street food section [17][18] Local Products - The tea tasting area will feature fresh local teas, including 新岗红茶 (Xin Gang Red Tea), 小竹茶 (Little Bamboo Tea), and 多罗山茶 (Duo Luo Mountain Tea) [19][21][22] - The agricultural products area will showcase a variety of local specialties such as mushrooms, 灵芝 (Lingzhi), 山茶油 (Mountain Tea Oil), and more [24][25] - The street food section will offer local snacks like 岗坪切粉 (Gang Ping Noodles), 怀集白糍 (Huai Ji White Rice Cake), and other traditional dishes [30][31] Cultural Significance - The "怀集味道" brand is a government-led initiative aimed at promoting high-quality local agricultural products and enhancing the region's agricultural development [42][44] - The festival reflects the cultural heritage and ecological richness of Huai Ji County, known for its high forest coverage and diverse agricultural resources [37][38]

Core Insights - The article highlights the success of the "Huaiji Flavor" regional public brand at the recent food and agricultural exhibitions, showcasing the unique agricultural products from Huaiji County, Guangdong Province [2][3][29] Group 1: Event Overview - The "2025 Food Expo, Pre-Expo, and Agricultural Expo" took place from April 18 to 20 in Dongguan, featuring various agricultural products [2] - The exhibition aimed to promote the "Huaiji Flavor" brand, with multiple local enterprises participating to display their products [3][4] Group 2: Product Highlights - Notable products included Huaiji oil sticky rice, Gangping rice noodles, Tanmai watermelon, and Wenlang honey pomelo, all of which reflect the region's rich culinary culture [5][6][7] - The exhibition attracted many consumers, with products like honey pomelo dried fruit receiving positive feedback for their taste and quality [10][12] Group 3: Market Development - The event provided a platform for local enterprises to connect with national buyers, enhancing the visibility of Huaiji's agricultural products [14][16] - The county has established several agricultural bases and processing facilities, contributing to the development of the "Huaiji Flavor" brand and modern agricultural systems [23][24][25][26] Group 4: Brand Strategy - The local government emphasizes the transition from selling fresh produce to promoting brands, standards, and consumer experiences [28] - The goal is to position "Huaiji Flavor" as synonymous with high-quality agricultural products in the Bay Area [29]