Group 1 - The core viewpoint of the articles highlights a significant shift in the consumption behavior of the "Z generation," who are increasingly prioritizing experiences and services over traditional material goods during the "Double 11" shopping festival [1][2][3] - Travel-related consumption, including "bundled flight and hotel products" and travel packages, accounts for 36.9% of the emotional consumption landscape among young consumers, making it the most popular category [2] - The willingness of the "Z generation" to spend on experiences, such as travel and immersive entertainment, reflects a strong drive towards "self-pleasure" and "experience-first" consumption philosophies [2][3] Group 2 - The report indicates that nearly 40% of young consumers have increased their "Double 11" budget compared to the previous year, with a combined total of nearly 80% maintaining or increasing their spending plans, which supports the growth of experience-based consumption [2] - The participation rate of the "Z generation" in major promotional events like "Double 11" has risen to 93.1% in 2025, indicating that such events have become deeply integrated into their lifestyle [3] - The "Z generation" exhibits a complex mindset of both enthusiasm and rationality, with nearly 40% of consumers being cautious about "the lowest prices of the year," opting to verify deals themselves, which leads to a preference for high-value experience products with clear discounts [3]