Core Insights - The recent National Day and Mid-Autumn Festival holiday showcased a significant shift in consumer behavior, moving from traditional physical spaces to a "digital-physical integration" model, reflecting a transformation in the value chain of holiday economies [1] Group 1: New Consumption Trends - The application of technologies such as 5G, AI, and big data has diversified and smartened consumption scenarios, moving beyond mere product transactions to a more multifaceted and intelligent approach [1] - Cross-industry integration has emerged as a notable feature, breaking down industry boundaries and creating new consumer experiences through the integration of various technologies and resources [1] - The experience economy has injected new momentum into holiday consumption, as evidenced by high foot traffic at flagship stores, such as over 65,000 visitors in a single day at a store in Zhengzhou [1] Group 2: Emotional and Experiential Consumption - Emotional consumption and self-satisfying consumption are driving changes in consumption patterns, with multi-dimensional scenarios enhancing consumer engagement and loyalty [2] - The holiday period highlighted a "scene activation" characteristic, where cultural experiences, technological interactions, and emotional connections redefined consumption scenarios, encouraging active participation from consumers [2] - Innovative activities, such as 3D printing DIY mooncakes and interactive games using AR technology, have demonstrated how cultural scenarios can enhance product value and stimulate latent demand [2] Group 3: Service and Consumer Environment - Various regions have improved service guarantees to ensure a safe and comfortable holiday experience for consumers, contributing to a stable and orderly tourism market [3] - The film industry saw a surge in box office revenue, with the National Day holiday generating 1.835 billion yuan in ticket sales from October 1 to 8, indicating a strong consumer interest in entertainment [3] - The holiday consumption market serves as a vital window for observing economic conditions, with diverse new scenarios and demands emerging, highlighting the vast potential of China's large-scale market [3]