Core Viewpoint - The article discusses the launch and marketing strategy of the new female-oriented game "Code Bang Bang," developed by the studio Insomnia Night, which targets an adult audience with its bold themes and gameplay elements [1][3][30]. Group 1: Game Overview - "Code Bang Bang" is set in a mafia-themed world, where players assume the role of a powerful family boss seeking revenge in the Milan Kingdom [5][11]. - The game features a strong female protagonist who embodies ambition and decisiveness, establishing a narrative filled with suspense, power, and desire [9][20]. - The game incorporates a unique battle system with character-specific finishing moves, enhancing the gameplay experience [10][16]. Group 2: Marketing Strategy - The game explicitly targets players aged 18 and above, a strategy previously adopted by other titles like Tencent's "Light and Night of Love" [3][30]. - The marketing approach includes provocative themes and character designs, aiming to attract a niche audience within the saturated female-oriented gaming market [17][34]. - The game aims to explore diverse emotional experiences beyond traditional romantic simulations, appealing to various player preferences [30][34]. Group 3: Industry Context - The female-oriented gaming market has seen a slowdown in new releases, with several titles facing operational challenges, creating a potential gap for "Code Bang Bang" to fill [31][34]. - The game's artistic quality and unique thematic approach may attract new audiences, leveraging the existing fanbase from the developer's previous successful titles [34]. - The collaboration with Baidian, a well-established player in the female-oriented gaming sector, may provide operational advantages for "Code Bang Bang" [34].