成果定价

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深度|前脸书CTO,现Sierra联创:用十分之一的成本交付高价值成果,这就是商业模式的降维打击;成果定价是软件演化的必然
Z Potentials· 2025-05-31 03:46
Core Insights - The article discusses the evolution of software business models in the AI era, emphasizing the shift from traditional pricing models to outcome-based pricing [4][13][12] - Bret Taylor, co-founder of Sierra, highlights the importance of self-awareness and adaptability for entrepreneurs to maintain competitiveness [5][6][4] - The future of digital interfaces for businesses is predicted to be dominated by AI agents, which will unify customer experiences [7][8] Business Model Transformation - Sierra employs a "results pricing" model where clients are charged only when AI agents complete tasks autonomously, while human intervention is free [4][13] - This model represents a significant shift from traditional software sales, which often involved distant relationships between suppliers and clients [13][12] - The article suggests that the software industry is entering a new era where the focus is on delivering high-value outcomes at a fraction of the traditional costs [12][10] Market Segmentation - The AI market is divided into three main segments: foundational models, tools, and application markets, with the latter being the most exciting due to the emergence of AI agents [9][10] - Companies like Sierra are positioned to capitalize on the growing demand for specialized AI agents tailored to specific industries [7][10] Entrepreneurial Insights - Entrepreneurs are encouraged to focus on their unique value propositions and avoid being bogged down by non-core activities [18][19] - The article emphasizes the importance of understanding customer needs and decision-making processes to design effective pricing strategies [27][24] Future Outlook - The potential for a trillion-dollar software company in the AI agent space is highlighted, as the market shifts from selling efficiency tools to selling results [11][12] - The article concludes that the true value of AI lies in its ability to solve complex business problems, rather than the technology itself [12][10]