首先是用户价值重构：当某新势力一号位坦言"从科技第一改为颜值第一"时，这不仅是产品定义的转 变，也是用户逻辑的根本变革。新一代消费者正在为真实可感的"品质、智能驾驶乐趣、情绪价值"付 费。 （原标题：破旧立新，中国汽车靠什么赢下决赛圈？｜2025新汽车年度盛典） 21世纪经济报道记者 焦文娟 2025年，中国汽车业站在一个前所未有的临界点上。 一边是捷报：中国品牌市场份额突破60%，完成了从追赶者到主导者的历史性跨越。另一边是隐忧：行 业利润率持续探底，价格战触及生存红线。规模与盈利的背离，让所有参与者都必须回答一个问题：当 市场份额的红利见顶，下一步靠什么活下去？ 破旧立新，成为唯一的出路。2025新汽车年度盛典以"破旧立新，决战未来"为主题，试图在行业的混沌 期中，通过用户、技术、生态和战略四个关键词厘清通往决赛圈的关键路径： 其次是技术路线分歧。2025年，技术路线呈现出罕见的并行格局：增程主流品牌理想打响纯电之战，而 传统车企纷纷"勇闯增程"；补能战场上，超充与换电仍在争夺主导权。这不再是"谁取代谁"的简单命 题，而是车企在短期成本与长期技术储备间的平衡。 在本次盛典上，我们还会探讨生态关系，关注供应 ...

Core Viewpoint - The article emphasizes the entrepreneurial journey of Liu Qiangdong, the founder of JD.com, highlighting his decision-making principles and the importance of recognizing opportunities in chaotic industries [2][10]. Group 1: Liu Qiangdong's Background and Early Choices - Liu Qiangdong's academic success, being the top scorer in the college entrance examination, played a significant role in shaping his entrepreneurial mindset and leadership qualities [4]. - His first entrepreneurial attempt in the restaurant industry failed due to management issues, which taught him valuable lessons about human nature and the importance of management skills [8]. - Liu's transition to the electronics business in Zhongguancun was marked by a commitment to integrity and customer service, distinguishing his approach from competitors [9]. Group 2: Major Strategic Decisions - The first major decision was to close all physical stores during the SARS outbreak in 2003, pivoting to e-commerce, which he identified as the future of retail [9]. - The second decision involved expanding product categories to create a comprehensive platform, despite investor resistance, reflecting his vision for JD.com [9]. - The third strategic choice was to build an in-house logistics system to improve service quality and efficiency, addressing high complaint rates related to logistics [9]. - The fourth decision aimed at establishing logistics as a global infrastructure, showcasing his long-term vision for the company [9]. Group 3: Insights from Liu Qiangdong's Journey - Entrepreneurship requires a balance of rational decision-making and the courage to pursue ambitious goals, as demonstrated by Liu's initial foray into the restaurant business [12]. - Successful entrepreneurship is rooted in understanding one's strengths and differentiating from competitors, which Liu achieved through his unique business model [13]. - Building a trustworthy brand and prioritizing customer service are essential for long-term success, as seen in Liu's commitment to selling only genuine products [14]. - Strategic choices often involve trade-offs, and Liu's focus on e-commerce over traditional retail exemplifies this principle [14]. - The ability to identify and seize business opportunities is a key factor in Liu's success, particularly in his decision to develop logistics capabilities [14].