首先是用户价值重构：当某新势力一号位坦言"从科技第一改为颜值第一"时，这不仅是产品定义的转 变，也是用户逻辑的根本变革。新一代消费者正在为真实可感的"品质、智能驾驶乐趣、情绪价值"付 费。 （原标题：破旧立新，中国汽车靠什么赢下决赛圈？｜2025新汽车年度盛典） 21世纪经济报道记者 焦文娟 2025年，中国汽车业站在一个前所未有的临界点上。 一边是捷报：中国品牌市场份额突破60%，完成了从追赶者到主导者的历史性跨越。另一边是隐忧：行 业利润率持续探底，价格战触及生存红线。规模与盈利的背离，让所有参与者都必须回答一个问题：当 市场份额的红利见顶，下一步靠什么活下去？ 破旧立新，成为唯一的出路。2025新汽车年度盛典以"破旧立新，决战未来"为主题，试图在行业的混沌 期中，通过用户、技术、生态和战略四个关键词厘清通往决赛圈的关键路径： 其次是技术路线分歧。2025年，技术路线呈现出罕见的并行格局：增程主流品牌理想打响纯电之战，而 传统车企纷纷"勇闯增程"；补能战场上，超充与换电仍在争夺主导权。这不再是"谁取代谁"的简单命 题，而是车企在短期成本与长期技术储备间的平衡。 在本次盛典上，我们还会探讨生态关系，关注供应 ...

Core Insights - The article emphasizes the need for transparency and truth in the automotive market, particularly in the context of the ongoing price wars and quality issues within the industry [2] - The "Observation Zero Distance" initiative aims to highlight quality products and create a trustworthy consumer environment by utilizing a combination of media, brand engagement, and live streaming [2] Group 1: Industry Context - The automotive industry is a strategic pillar of the economy, contributing 10% to GDP, and is crucial for consumer spending [2] - The current challenges in the new energy vehicle sector include information asymmetry, product homogenization, and a crisis of trust in after-sales service [2][3] Group 2: Product Highlights - The Dongfeng Fengxing Xinghai S7 has been identified as a "treasure model," achieving a remarkable 358.42% quarter-on-quarter growth in sales [3] - The Xinghai S7 is designed to meet real user needs without the inflated pricing typically associated with high-end vehicles, offering features that prioritize safety, space, comfort, and range [5][6] Group 3: Technological Advancements - The Xinghai S7 features advanced technologies such as the Armor Battery 3.0, which exceeds national standards for safety, and the FSD suspension system, which is derived from Lamborghini technology [6] - The vehicle boasts a low drag coefficient of 0.191Cd, resulting in an energy consumption rate of 11.9 kWh/100 km, setting a new record for mid-to-large electric vehicles [6] Group 4: Consumer Engagement and Brand Strategy - The "Observation Zero Distance" initiative includes live dialogues with company executives to uncover the core values and user needs associated with the Xinghai S7 [5] - The company aims to redefine automotive consumption standards by focusing on user-centric design and engineering, integrating user feedback into product development [7][9] Group 5: Future Outlook - Dongfeng Fengxing plans to launch 12 new energy products by 2025 and is focused on building overseas factories to expand its market presence [14] - The company is committed to a "deep customization" model that empowers users to influence product design, aiming for a compound annual growth rate of 15% and a target scale of 300 billion yuan by 2030 [14][15]