但现在，当质量问题与售后纠纷频发，这个迅速崛起的品牌故事，正迎来信任 的 反转。 来源丨凤凰网财经《公司研究院》 作者丨DW 以 "终结暴利"为名的"屠龙少年"，似乎正在变成自己曾经反对的模样。 徕芬曾凭借 "技术普惠"的口号，在创始人叶洪新"工程师"人设的加持下，以高性价比产品席卷市场，成为 中产平替的 国货之光。 （ 图源：官网 ） 01 徕芬吹风机使用中冒 烟 返修邮费 近 120元 近日，消费者尹夏在社交 平 台 上 投诉 ，自己购买仅两年的徕芬吹风机在使用中突然冒烟，而随后 近 120元的维修费，更让他对这一网 红品牌的品控与售后服务产生了质疑。 据尹夏描述，事发时他正在使用吹风机，开机仅约五分钟，机器便突然冒出白烟。 "我花几百块买的徕芬，用两年就坏，修一下还要120元，这和买个新的入门款有什么区别？感觉自己像个冤大头。 劝所有姐妹避雷！别为 网红品牌的溢价和糟糕售后买单。省钱是小，主要是有点要命。 " 尹夏 对此感到震惊与不解。 他认为，对于一款因潜在安全问题而损坏的产品，品牌方不仅没有表现出足够的重视，反而将维修成本转嫁给消费者，这让他难以接受。 尹夏 告诉凤凰网财经《公司研究院》，目前售后已 ...

Core Viewpoint - The article discusses the challenges faced by Laifen Technology, highlighting its decline in sales and the limitations of the small home appliance market, as well as the impact of management decisions on its growth trajectory [2][26]. Group 1: Company Performance - During the 2025 618 shopping festival, Laifen's GMV was over 300 million, a nearly 40% decrease from 500 million in 2024, falling short of its annual target of 6 billion [2]. - Laifen's rapid growth from 2021 to 2024, where it achieved a GMV of 15.67 billion in 2022 and continued to grow by 10 billion in the following years, has now slowed down significantly [2][4]. Group 2: Market Positioning - Laifen capitalized on the "traffic dividend" and "market gap," becoming known as a "Dyson alternative" by offering high-speed hair dryers at a fraction of Dyson's price, which was around 1/5 of Dyson's cost [4][5]. - The company achieved 154 million in sales on Douyin in the first nine months of 2022, surpassing the combined sales of Dyson and Mijia [5]. Group 3: Legal and Management Challenges - Laifen faces a patent infringement lawsuit from Dyson, which has hindered its overseas market expansion and created a perception of being "light on technology, heavy on marketing" [7][8]. - The company's founder, Ye Hongxin, has a complex relationship with the hair dryer category, viewing it as a profitable but unfulfilling business, while he is more passionate about developing other products like electric toothbrushes [9][10]. Group 4: Product Development and Strategy - Laifen's focus on product detail has led to slow new product launches, with the electric shaver taking four years to develop, resulting in missed market opportunities [11][12]. - The company has struggled with marketing strategies, as seen in the failed "Storm Action" campaign, which resulted in significant financial losses and inventory issues [14][15]. Group 5: Industry Limitations - The small home appliance market has a natural revenue ceiling, with the domestic hair dryer market projected to reach around 120 billion in 2024, limiting Laifen's growth potential [19][20]. - Laifen's revenue from hair dryers is around 3 billion, capturing over 35% of the market, but the potential for further growth is constrained [20][21]. Group 6: Future Outlook - Laifen's attempts to diversify into electric toothbrushes and shavers face challenges due to limited technological innovation and strong competition in these categories [23][24]. - The article concludes that Laifen's current predicament is a result of the inherent limitations of the small appliance sector, shifting platform dynamics, and tactical missteps, raising questions about its ability to regain growth [26][27].