房产直售模式
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低价“银行直供房”激增,有房产低于市价25%
第一财经· 2025-11-09 14:19
Core Insights - The article discusses the increasing trend of banks directly selling properties, primarily as a means to recover bad debts and improve asset liquidity during a downturn in the real estate market [3][11]. Group 1: Direct Property Sales by Banks - Several banks, including Agricultural Bank, Construction Bank, and Transportation Bank, are accelerating their direct property sales through online platforms, with some banks listing over a thousand properties for sale [3][4]. - The properties being sold are largely derived from the disposal of non-performing loans, where banks acquire full ownership after borrowers default [5][11]. - The scale of direct sales is particularly notable among local city commercial banks and rural credit cooperatives, with significant increases in the number of properties listed for sale [5][11]. Group 2: Pricing and Market Position - "Bank direct supply properties" are generally priced lower than the market average, providing a competitive advantage over traditional second-hand and auctioned properties [7][11]. - For instance, a property auctioned by Lanzhou Rural Commercial Bank sold for 151 million yuan, while similar properties in the area were listed between 180 million and 220 million yuan [7]. - Banks often adopt aggressive pricing strategies to expedite asset liquidation, including further price reductions after failed auctions [7][11]. Group 3: Alternative Asset Management Strategies - In addition to direct sales, some banks are exploring leasing options to manage their assets, with examples of properties being auctioned for rental rights [8]. - The properties sold through banks are typically free from the legal disputes that may accompany auctioned properties, as the ownership is clear and transactions are directly with the bank [8]. Group 4: Market Dynamics and Influences - The shift towards direct property sales is driven by the need to enhance debt recovery rates, as traditional methods can take over two years to complete [11]. - The cooling of the auction market has also prompted banks to seek alternative methods for asset disposal, with a notable decline in the success rates of auctioned properties [12].
低价“银行直供房”激增,有房产价格低于市价25%
Di Yi Cai Jing· 2025-11-09 12:37
Core Insights - Banks are accelerating direct property sales to enhance debt recovery rates, particularly during the real estate market adjustment period [1][8] - The properties being sold directly by banks primarily originate from the disposal of non-performing loans [3][8] - The trend of "bank direct supply housing" is gaining traction, with multiple banks listing thousands of properties for sale [2][3] Group 1: Market Dynamics - Recent transactions show properties valued at approximately 2 million yuan being sold for as low as 1.5 million yuan, indicating significant discounts [1] - Major banks, including Agricultural Bank, Construction Bank, and Transportation Bank, are actively engaging in direct property sales through online platforms [2] - The scale of property listings is particularly notable among local city commercial banks and rural credit cooperatives, with some banks listing over 2,000 properties [3] Group 2: Sales Strategy - Banks are adopting a pricing strategy that often results in properties being sold below market value to expedite asset liquidation [5] - Properties are typically sold at prices lower than those of second-hand homes, with some properties experiencing multiple price reductions after failed auctions [5] - In addition to direct sales, some banks are exploring leasing options to activate assets, with clear property rights reducing transaction risks [6] Group 3: Underlying Factors - The acceleration in direct property sales is driven by the need to improve debt recovery rates, as traditional methods can take over two years [8] - The cooling of the judicial auction market has prompted banks to shift towards direct property disposal, as evidenced by declining auction success rates [9] - The overall increase in non-performing loans, particularly in personal business loans, is influencing banks to adopt a dual strategy of traditional and direct sales [8][9]