近年来，北京豪宅市场的价格波动，引发了广泛的关注。根据"中指研究院"最新监测的数据显示，位于朝阳区的 某个知名豪宅项目，2024年的均价，较2021年的高点，下跌幅度高达35%，今年还在继续下跌。其他的豪宅项 目，甚至已经出现了售价低于楼面价。 当前，国民经济正处于转型升级的关键时期，传统行业的增长动能减弱，而新兴产业也没有完全形成支撑。在这 种情况下，高净值人群的资产配置的策略，更趋谨慎，对房地产的投资偏好明显降低。实际上，炒房客早就割肉 离场。与此同时，开征房地产税试点预期、遗产税传闻等政策的不确定性，也在一定程度上，抑制了高端住宅需 求。 2021年，北京的豪宅市场达到了顶峰，接下来，受多重因素的影响，开始进入下行通道。首先，是严格的楼市调 控政策的持续发力，国家定位为"房住不炒"；其次，国民经济的增速放缓、居民收入的预期下降等因素，导致高 端改善型的需求，明显减少。但这种调整也呈现出明显的结构性特征：核心地段的优质项目，价格相对坚挺，而 部分配套不完善、产品同质化严重的项目，则面临较大的价格压力。 当然，还有政策层面的变化。近几年来，北京市严格执行"认房又认贷"的政策，二套房的首付比例，最高时达到 了 ...

Core Insights - The luxury real estate market in first-tier cities is increasingly attracting younger buyers, with significant participation from the post-90s and post-00s generations [1] - In Shenzhen, 30% of luxury home buyers are in their 20s and 30s, while in Shanghai, over 50% of buyers in high-end properties are from the post-95 generation [1] - The perception of luxury homes is shifting, with many young buyers feeling disappointed by the actual offerings compared to their expectations [1] Group 1: Buyer Demographics - The influx of young buyers into the luxury market indicates a generational shift in wealth accumulation and investment strategies [1] - Many young buyers are leveraging family wealth or capitalizing on industry trends to afford luxury properties [1][2] - The minimum age for purchasing luxury homes has decreased to as low as 20 years old in some cases [1] Group 2: Market Dynamics - Despite a general downturn in the real estate market, luxury properties in major cities continue to see high demand, with some buyers willing to pay over 10 million yuan [1][2] - Buyers are highly sensitive to price fluctuations, often engaging in community discussions to maintain property values [3][5] - The phenomenon of "internal digestion" among homeowners is prevalent, where residents buy properties within their community to prevent price drops [5] Group 3: Buyer Experiences - Many buyers report feeling misled by developers regarding the quality and features of luxury homes, leading to a sense of betrayal upon receiving their properties [9][10][12] - The disparity between promised services and actual offerings has led to dissatisfaction among homeowners, particularly regarding property management and amenities [10][12] - Homeowners are increasingly organizing to advocate for their rights and ensure that developers fulfill their commitments [13][20] Group 4: Economic Context - The economic landscape for young professionals has changed, with many facing job insecurity and salary reductions, impacting their ability to maintain mortgage payments [6][29] - The luxury real estate market is seen as both a personal residence and an investment, with buyers keenly aware of market trends and property values [22][29] - The narrative of upward mobility through real estate investment is challenged by recent market downturns, prompting buyers to reassess their financial strategies [29][30]