房企精细化管理

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10余家房企集体调整架构 强化风控、强化总部成共识
Bei Jing Shang Bao· 2025-08-07 15:39
Group 1 - The core viewpoint of the articles is that real estate companies are undergoing significant organizational restructuring in response to the changing market conditions, shifting from a decentralized regional management model to a more centralized headquarters-focused approach [1][2][3] - In the first seven months of this year, over 10 real estate companies, including Poly Developments and China Resources Land, have adjusted their organizational structures, indicating a trend towards flattening management layers to enhance decision-making efficiency and reduce communication costs [1][2] - The restructuring includes merging regional companies and consolidating management levels, with companies like China Jinmao and China Resources Land moving to a "strong headquarters" model, which emphasizes centralized control and resource allocation [2][3] Group 2 - The trend of organizational adjustments has become normalized since 2021, with nearly 20 adjustments made by real estate companies in that year alone, and 16 adjustments made by 11 companies in 2024 [3][4] - The necessity of regional companies has diminished as the market has shifted from rapid growth to a more cautious approach, leading to a reduction in operational costs by eliminating unnecessary middle management layers [4][5] - Companies are focusing on optimizing cash flow and reducing non-essential expenditures, with regional companies being a primary target for cost-cutting measures [5][6] Group 3 - Real estate companies are also streamlining their headquarters by eliminating redundant departments and optimizing their organizational structure, as seen with companies like China Merchants Shekou and Gemdale [6][7] - The strategic transformation of real estate companies is characterized by three main features: production based on actual market demand, investment aligned with sales performance, and a focus on core operations to stabilize cash flow [6][7] - The adjustments in organizational structure are expected to lead to lower operating costs, providing companies with greater flexibility and responsiveness to market recovery opportunities [7]