房企组织架构调整

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10余家房企集体调整架构 强化风控、强化总部成共识
Bei Jing Shang Bao· 2025-08-07 15:39
Group 1 - The core viewpoint of the articles is that real estate companies are undergoing significant organizational restructuring in response to the changing market conditions, shifting from a decentralized regional management model to a more centralized headquarters-focused approach [1][2][3] - In the first seven months of this year, over 10 real estate companies, including Poly Developments and China Resources Land, have adjusted their organizational structures, indicating a trend towards flattening management layers to enhance decision-making efficiency and reduce communication costs [1][2] - The restructuring includes merging regional companies and consolidating management levels, with companies like China Jinmao and China Resources Land moving to a "strong headquarters" model, which emphasizes centralized control and resource allocation [2][3] Group 2 - The trend of organizational adjustments has become normalized since 2021, with nearly 20 adjustments made by real estate companies in that year alone, and 16 adjustments made by 11 companies in 2024 [3][4] - The necessity of regional companies has diminished as the market has shifted from rapid growth to a more cautious approach, leading to a reduction in operational costs by eliminating unnecessary middle management layers [4][5] - Companies are focusing on optimizing cash flow and reducing non-essential expenditures, with regional companies being a primary target for cost-cutting measures [5][6] Group 3 - Real estate companies are also streamlining their headquarters by eliminating redundant departments and optimizing their organizational structure, as seen with companies like China Merchants Shekou and Gemdale [6][7] - The strategic transformation of real estate companies is characterized by three main features: production based on actual market demand, investment aligned with sales performance, and a focus on core operations to stabilize cash flow [6][7] - The adjustments in organizational structure are expected to lead to lower operating costs, providing companies with greater flexibility and responsiveness to market recovery opportunities [7]
消失的房企区域公司
21世纪经济报道· 2025-07-23 15:00
Core Viewpoint - The restructuring of regional companies in the real estate sector is a strategic move by leading firms to enhance efficiency and adapt to changing market conditions, focusing on high-potential cities and reducing management layers [2][6][10]. Group 1: Restructuring of Regional Companies - Several state-owned enterprises have begun to eliminate regional companies, shifting to a two-tier management model where headquarters directly manage city companies [2][4]. - China Resources Land and Vanke are among the firms that have adjusted their management structures to streamline operations and improve efficiency [5][6]. - The trend started with Jinmao, which dissolved five regional companies and restructured into 14 regional companies, indicating a broader industry shift [4][6]. Group 2: Focus on Core Cities - Leading real estate firms are concentrating their investments in first-tier and strong second-tier cities, with a focus on around ten key cities [6][10]. - Jinmao's investment strategy shows that 94.7% of its new saleable area is concentrated in first and second-tier cities, with Beijing and Shanghai being primary targets [6][8]. - Similarly, China Overseas Land's sales in major cities like Beijing and Shanghai accounted for over half of its total sales, highlighting the trend of focusing on core urban markets [7][8]. Group 3: Implications of Organizational Changes - The reduction of regional companies is seen as a defensive measure rather than a sign of stagnation, as these firms remain among the top performers in the industry [6][10]. - The shift to a two-tier management model is viewed as a rational response to the current market environment, where many firms are adopting similar structures to enhance operational efficiency [10][11]. - Analysts suggest that while streamlining operations, firms must balance centralized control with local market sensitivity to maintain competitiveness [11].
消失的房企区域公司
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-23 11:53
Core Viewpoint - The restructuring of regional companies in the real estate sector is a strategic move by leading firms to enhance efficiency and adapt to a changing market environment, shifting from a multi-tier management structure to a more streamlined two-tier model [1][2][4]. Group 1: Company Restructuring - Several major state-owned enterprises have begun to eliminate regional companies, transitioning to a two-tier management model where headquarters directly manage city companies [1][2]. - China Jinmao initiated this trend by dissolving five regional companies and restructuring into 14 regional companies at the beginning of the year [2]. - Other companies like China Merchants Shekou and Poly Developments have followed suit, consolidating their regional operations to improve management efficiency [2][3]. Group 2: Market Focus - Real estate firms are increasingly concentrating their investments in high-tier cities, with a focus on around ten key cities, rendering regional companies redundant [4][5]. - Jinmao's investment strategy highlights this shift, with 37.6% of its new saleable area concentrated in first-tier cities like Beijing and Shanghai [4]. - China Merchants Shekou reported that 90% of its investment was directed towards its "core 10 cities," with 59% of total investment in first-tier cities [5]. Group 3: Strategic Implications - The reduction of management layers is seen as a rational response to the concentration of sales contributions from a limited number of core cities [6]. - Companies like China Overseas Land & Investment have noted that over 60% of their sales come from just four cities, indicating a need for a more centralized decision-making process [6]. - The restructuring is viewed as a proactive measure to enhance operational efficiency and adapt to the shrinking real estate market [7].