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谁在疯狂买地?
3 6 Ke· 2025-08-20 02:37
Core Insights - The land market in major cities like Shanghai, Shenzhen, and Suzhou has been reignited by multiple high-premium land transactions, indicating a renewed interest from developers despite the overall real estate market still stabilizing [1][3][4] Group 1: Land Market Activity - On August 15, a residential land parcel in Shenzhen's Bao'an district was sold for 8.64 billion yuan, with a premium rate of 35%, setting a new record for the Bao'an center area [1][5] - The land parcel in Shenzhen's Nanshan district sold for a floor price of 84,180 yuan per square meter, achieving a premium rate of 86.1%, marking a new high since the removal of the 15% premium cap in 2024 [1][4] - In Shanghai, a land parcel in the Xuhui district was sold for 1.225 billion yuan, with a premium rate of 22.38%, setting a new national record for land price at 200,257 yuan per square meter [1][4] Group 2: Market Trends - The proportion of premium land transactions in 30 key cities reached 30% in the first seven months of 2025, the highest in three years, indicating a significant increase in developer interest [7][8] - The average premium rate for these transactions was 26%, nearly doubling compared to the previous two years, reflecting a strong recovery in land acquisition sentiment [8][11] - Despite a general decline in new and second-hand home sales, the land market is showing signs of activity, with developers focusing on high-value land in core urban areas [2][3][18] Group 3: Developer Behavior - The top 10 real estate companies accounted for 70% of the total land acquisition value, highlighting a concentration of investment among leading firms [11][12] - Central and state-owned enterprises dominate the land market, leveraging their financial strength to secure premium land parcels, while private companies are more selective in their acquisitions [18] - The competitive landscape is intensifying as developers target high-quality land in core cities, with expectations of future market stability and price recovery [18]