Investment Rating - The investment rating for the company is "Buy" and is maintained [9] Core Viewpoints - In the short term, the industry is still in a bottoming phase, and cautious investment is a rational choice. However, the company has relatively ample sellable land reserves, which can ensure that its sales scale maintains an industry-leading position [2][12] - In the medium to long term, the industry supply structure is optimizing, and the company is expected to establish a solid foothold in its home base of Zhuhai, deeply cultivate core cities, and achieve quality sales through solid investments [2][12] - The company is making efforts to improve quality and efficiency, focusing on shareholder returns. It is actively repurchasing shares for employee stock ownership plans or equity incentives, effectively aligning shareholder interests with management interests. As of the end of July 2025, a total of 23.77 million shares have been repurchased (accounting for 0.864% of total share capital), with a total repurchase amount of 120 million yuan. The mid-term cash dividend for 2025 is 0.02 yuan per share, with a payout ratio of 31.7% [2][12] Summary by Sections Financial Performance - In the first half of 2025, the company achieved operating revenue of 38.2 billion yuan (up 53.5%) and a net profit attributable to shareholders of 170 million yuan (down 86.4%). The comprehensive gross profit margin was 14.2% (down 2.6 percentage points) [6][12] - The company reported asset and credit impairment losses of 1.52 billion yuan (compared to 50 million yuan in the same period last year) and a loss of 140 million yuan from investments in joint ventures (compared to a profit of 270 million yuan last year) [12] Sales and Market Position - The company ranked 11th in the industry in terms of sales during the downturn, with a sales amount of 50.22 billion yuan (up 11.1%) and a sales area of 1.898 million square meters (up 13.8%). The average sales price was 26,459 yuan per square meter (down 2.4%) [12] - The company added two new projects in Chengdu in the first half of 2025, with a total land acquisition amount of 3.61 billion yuan (down 37.1%) and a land area of 153,000 square meters (up 64.3%) [12] Financial Structure - The company had a balance of interest-bearing debt of 142.96 billion yuan (up 0.95%), maintaining a stable debt scale with over 80% in long-term debt. The financing cost has steadily declined, with a comprehensive financing cost of 4.76%, down 46 basis points from the end of 2024 [12]