Core Viewpoint - The article highlights the journey of Oliver, the founder of "POPELINE patisserie," emphasizing the importance of passion, quality ingredients, and the art of creating exquisite pastries, particularly the signature Napoleon dessert, which has become a defining product of the brand [2][4][13]. Group 1: Founder’s Background and Philosophy - Oliver transitioned from a stable career in advertising and luxury brand management to pursue his passion for pastry, studying in France for a year and a half [7][9][10]. - The brand "POPELINE" is inspired by a high-quality fabric, symbolizing simplicity and sophistication, focusing on using basic yet premium ingredients to create memorable experiences [12][22]. - The philosophy of "POPELINE" revolves around the idea that true quality does not require excessive decoration or complex recipes, allowing the natural flavors to shine [22][26]. Group 2: Product and Market Positioning - "POPELINE" has gained recognition as a "Napoleon specialty store," with each Napoleon made fresh to order within a strict ten-minute timeframe, emphasizing the importance of timing in delivering the best taste [13][16]. - The brand faced challenges in balancing sweetness levels to cater to customer preferences while maintaining the essence of French pastry [16][20]. - The focus is on refining a few core products rather than constantly innovating, ensuring that each item is memorable and can be enjoyed repeatedly [20][22]. Group 3: Operational Insights - Oliver manages every aspect of the production process, from creativity to preparation and cleaning, often working long hours to maintain quality [22][23]. - The experience of running a pastry shop has proven to be more challenging than anticipated, yet Oliver expresses no regrets, finding joy in the process and the connections made with customers [23][24].