是 「POPELINE patisserie」 的招牌。 每一份拿破仑出炉后，刀切下去的那一刻，酥皮断裂、香缇奶油缓缓溢出，香草与焦糖的气息在空 气中叠起层次——那一刻，所有人的注意力都会被它吸引。 东京烘焙职业人原创《中国烘焙匠人店》系列已开启。来 # 听创始人说，说他们精彩的创业故事。 我们希望能够从创始人、主理人的经历中，去记录、去观察、去思考开店这件不容易的事情，我们 相信，这是一种值得探索的事。 【独家采访 · 第 189 家】 拿破仑那声"咔嚓"， 「POPELINE patisserie」 就是靠着这种极致的感官享受，让人记住了它。每一层酥皮，都在讲述 一件事：简单的东西，也可以被做到极致。 「POPELINE」的主理人Oliver大学读广告，毕业后在广告公司忙到深夜，后来又转行到奢侈品品 牌做店务管理。 "那时候工作稳定，但每天都在复制昨天。"他笑说，"我能预见三年后的自己，那种日复一日让我觉 得，热情在被消耗。" 持续了十年对于甜品的热爱破土而出，于是，他干脆"任性"了一次——辞职去法国学甜品。 "其实是一时冲动，但也是最正确的决定。" 他在法国待了一年半，白天上课、晚上实习，重新开始的生活 ...

Core Viewpoint - The article discusses the evolution of the new Chinese baking industry over the past decade, highlighting the challenges in creating new "blockbuster" products like the "Meat Floss Little Cake" that once captivated the market. It emphasizes the need for a shift from short-lived trends to sustainable, long-term products that resonate with consumers' memories and experiences [5][38]. Group 1: Historical Context and Market Dynamics - The "Meat Floss Little Cake," developed by Bao Caisheng in 2004, became a nationwide sensation in 2014, marking a significant moment in the Chinese baking industry [3][4]. - This product represented a fusion of Chinese and Western flavors, breaking traditional boundaries and creating a new taste experience that appealed to consumers [6][11]. - The rapid expansion of bakery stores and the maturation of supply chain logistics in 2015 facilitated the widespread distribution of the "Meat Floss Little Cake," which was easy to standardize and replicate [8][9]. Group 2: Evolution of Product Categories - The new Chinese baking industry has undergone a transformation from "blockbuster" products to "evergreen" and "daily" products over the past decade [14]. - The "blockbuster phase" (2016-2018) was characterized by products that gained popularity through novelty and rapid social media sharing, such as salted egg yolk pastries and mochi [15]. - The "evergreen phase" saw products like egg yolk pastries become stable choices for consumers, focusing on long-term repeat purchases rather than short-term spikes in sales [17][20]. - The "daily phase" post-2020 integrated new Chinese baked goods into everyday consumer life, making them standard offerings in bakeries [22][23]. Group 3: Challenges and Market Saturation - The article notes that the market for new Chinese baked goods has become saturated, with the emergence of numerous similar products leading to intense competition and reduced profit margins [31][32]. - The rise of short video platforms has changed consumer behavior, making it difficult for any single product to achieve the same level of widespread attention as the "Meat Floss Little Cake" did in its heyday [26][29]. - Consumers are experiencing "taste fatigue," as the novelty of new flavors diminishes, leading to higher expectations for unique and memorable taste experiences [35][37]. Group 4: Future Directions - The industry must transition from a focus on one-time blockbusters to creating products that foster long-term consumer loyalty and repeat purchases [38]. - Emphasizing "scene economy" will be crucial, integrating baked goods into everyday life scenarios such as breakfast and celebrations to build consumer attachment [39]. - Establishing a "taste memory" rather than relying solely on trendy symbols will be essential for creating enduring products that resonate with consumers [42]. - A shift from "single product logic" to a "systematic logic" that combines product matrices and brand value is necessary for sustainable growth [44]. - Brands must develop self-sustaining cycles that focus on community engagement and long-term reputation rather than short-term viral marketing [45].

Group 1 - The article discusses the cultural significance and pairing of tea and snacks in China, highlighting traditional sayings about which snacks complement different types of tea [3][6]. - Green tea is noted for its refreshing taste and health benefits, particularly in inhibiting sugar absorption and promoting lipid metabolism, making it suitable to pair with sweet snacks like mung bean cake and pineapple cake [3][6]. - Red tea, with its rich flavor, pairs well with sour snacks, enhancing the overall taste experience and alleviating any astringency left after drinking [3][6]. - Oolong tea, being semi-fermented, is best enjoyed with savory snacks that preserve its aroma, while heavier snacks can be paired with black tea and Pu-erh tea, which help in digestion [6]. Group 2 - The article outlines the history of English afternoon tea, originating in the Victorian era, where it became a social event among the aristocracy [10][11]. - Afternoon tea is categorized into High tea and Low tea, with the former being a more casual standing affair for the working class, while the latter is a seated, elegant experience for the upper class [11]. - The traditional three-tiered serving structure of English afternoon tea is emphasized, with a specific order of consumption from savory to sweet [12][13]. - The atmosphere of afternoon tea is highlighted as an essential element, promoting social interaction and enjoyment [16]. Group 3 - French afternoon tea is characterized by its romantic and artistic approach to sweets, featuring classic pastries like macarons and éclairs paired with tea or coffee [20]. - Italian afternoon tea is described as casual and vibrant, focusing on strong coffee and rich chocolate desserts, reflecting the Italian culture's emphasis on flavor [24]. - Hong Kong's afternoon tea is noted for its casual and homely feel, with popular pairings like silky milk tea and pineapple buns, showcasing a blend of tradition and modernity [28].

以下文章来源于新消费101 ，作者考拉是只鹿 新消费101 . 《商业评论》出品，原新零售商业评论，用深度案例、前沿观点，和你一起探索新零售的1001种可能。 作者：考拉是只鹿 | 编辑：小鱼 "谁会和钱过不去呢？ " 好文3668字 | 6分钟阅读 图源自 电影《幸福的面包》 " 下午 5 点抢 ' 剩菜盲盒 ' ，比抢演唱会门票还拼。 " 这是 " 面包脑袋 " 的 Ruby 最近生活的真实写照，甚至为此每天都按时设起了闹钟。 走进上海某网红路上的某网红烘焙店，货架上 " 日本进口面粉 "" 法国百年酵母 " 的标签与价签交 相辉映： 18 元一个海盐卷； 28 元一个贝果； 38 元一个水果挞 ……Ruby 的耳边仿佛响起了 《价格刺客狂想曲》。 网红面包的价值究竟有几许？ 曾几何时， Ruby 也沉迷于小红书上的网红烘焙店无法自拔，甚至还煞有介事地将其价值分成三个 层面：一是食物本身的价值；二是颜值带来的情绪价值；三是网红属性赋予的社交价值。 Ruby 不是一个人在战斗。 小红书上，网友们纷纷自行发起了 # 剩菜盲盒生存挑战 # ，面包成了其中的主力军： "15 元任选 5 个，开出口蘑芝士包算你赢 ...