Core Insights - The article discusses the rising prices of flagship smartphones in China as companies prepare for the Double Eleven sales period, highlighting the impact of increased component costs, particularly for storage [2][5][6] - The competition among smartphone manufacturers is shifting from price wars to a focus on product quality, brand strength, and user experience [3][13] Price Trends - Many smartphone manufacturers have reported price increases for their standard flagship models compared to previous generations, with some models seeing price hikes of over a hundred yuan [5][6] - Realme's GT8 Pro model has crossed the 5000 yuan price point, indicating a willingness to explore higher price segments despite rising costs [6][7] Market Dynamics - The reduction in consumer subsidies has led to a more competitive environment where brands must rely on their product offerings and brand appeal to attract customers [3][10] - The high-end smartphone market is experiencing growth, with Chinese brands like Xiaomi and Vivo reporting significant sales increases in the premium segment [7][10] Component Costs - The rising costs of components, especially storage chips, are affecting pricing strategies across the industry, with manufacturers facing pressure to balance profitability and competitiveness [5][8][13] - Companies are exploring different pricing strategies based on market characteristics, with some adopting conservative price increases while others implement slight hikes to maintain market share [8][10] Product Development Focus - Manufacturers are increasingly investing in product differentiation through enhanced features such as gaming performance and camera capabilities, targeting specific consumer segments [10][12] - Collaboration with imaging technology firms, like Realme's partnership with Ricoh GR, is becoming a trend to enhance product offerings and meet consumer demands [12][13] Future Outlook - The competition in the high-end smartphone market is expected to intensify, with brands focusing on product innovation, self-developed chips, and user insights to create a competitive edge [13][14] - The Double Eleven sales event is seen as a critical test for brands to demonstrate their ability to balance cost and user experience, which will influence their future market positioning [13][14]

你有感觉手机涨价了吗？进入双十一销售期，国内手机厂商的高端旗舰大战也正式打响。 21世纪经济报道记者综合对比发现，在常规对手机影像和性能等主要维度进行产品提升的同 时， 今年发布的旗舰机型标准版有不同程度的价格提升。 多家手机公司负责人也公开表示， 当前手机存储涨价趋势较为明显——这意味着从产品配置和定价方面需要进行多方考量。 与此同时，上半年一度对手机销售有一定促进作用的 消费补贴有所减弱 。 这意味着在手机元器件涨价、补贴减少的当下，本轮双十一大促期间的手机消费大战，可能会 更贴近于回归产品和品牌本身的竞争。 "我们对双十一的销售目标是比去年实现同比增长。"真我realme副总裁、中国区总裁徐起在接 受21世纪经济报道等记者采访时坦言，今年手机市场整体趋势就是"稳"，在这种情况下，更考 验每个品牌对产品本身的规划、用户吸引力和品牌力的拉伸。 元器件涨价传导 双十一是手机厂商每年争相发布高端机型和争夺市场的重要时刻，但今年面临不小的挑战。 首当其冲是元器件涨价，以存储产品为代表 。经21世纪经济报道记者测算，存储涨价带动不 少手机厂商今年的标准版旗舰新机相比上一代， 出现百余元不同程度涨价。 社交媒体上也出 ...