Core Insights - Xiaomi's CEO Lei Jun emphasized that the YU7 project is crucial for the company's automotive ambitions, especially if the SU7 does not succeed [1][2] - The YU7 was developed with a unique approach, aiming to differentiate itself from competitors by creating a sporty SUV rather than following the trend [2] - The YU7 has achieved remarkable pre-order numbers, with over 240,000 orders within 18 hours of its announcement, indicating strong market interest [3] Summary by Sections Project Significance - The YU7 is seen as a last resort for Xiaomi's automotive strategy, with high expectations placed on its success [1] - The project was initiated during a challenging period for electric vehicles, where only Tesla's models were performing well in the market [1] Development Strategy - Xiaomi decided to take a bold step by not imitating existing successful models but instead creating a unique sporty SUV [2] - The YU7 is positioned against Tesla's Model Y, with a pricing strategy that undercuts it by 10,000 yuan [2] Market Performance - The YU7 has received significant attention, with over 40,000 units delivered since its launch on July 6 [4] - The vehicle's launch has shifted perceptions about Xiaomi's capabilities in the automotive sector, with over 330,000 units of the SU7 delivered by the end of August [4] Customization Services - Xiaomi announced a "customization service" for the YU7 and SU7 Ultra, allowing for personalized options in vehicle design [4]