2月10日晚，小米创办人、董事长兼CEO雷军在直播中透露，车上开展定制服务非常复杂，他们团队研 发了3年才在去年开始试运营。 雷军还透露，定制服务一般在几百万的豪车品牌上才有配备。 央广网报道显示，2025年9月，在"2025雷军年度演讲"中，雷军宣布小米汽车推出"小米定制服务"，面 向旗下两款高配车型——小米YU7Max与小米SU7 Ultra，开启为期一年的试运营。 此后，雷军在微博中发布提到了小米定制服务的具体内容，其中包含5款全新豪华车漆、4款内饰，以及 全新设计的高工艺锻造轮毂，还包括定制车标、车身拉花等个性化定制项，定金80000元，需在线下确 认配置和锁单。 据易车网，12月8日，小米汽车副总裁李肖爽在微博上宣布小米定制服务，已经开启交付。 ...

Core Insights - Xiaomi has launched a new customized service center aimed at providing consumers with personalized services typically found in luxury cars [1][3] - The service center offers over 20 color options and more than 100 new colors currently in development, utilizing high-quality paints for optimal visual effects [3] - Various customization options are available, including steering wheels, calipers, seat belts, wheels, seats, and Nappa leather, allowing consumers to create unique vehicles [3] Group 1 - The primary goal of the customized service center is to enhance consumer experience by offering luxury-level customization [1] - Xiaomi's exploration in automotive customization has led to a diverse range of color choices and innovative designs [3] - The company has prepared three themed customization packages—Racing Red, Crystal Lightning Yellow, and Brilliant Magenta—to assist consumers in making selections [3] Group 2 - Xiaomi's founder, Lei Jun, expressed his personal preference for the Racing Red color, highlighting its striking appearance under sunlight [3] - The launch of the service center is expected to generate excitement and anticipation among consumers regarding Xiaomi's customization offerings [3]

Core Points - Xiaomi is offering a "Year-End Purchase Tax Subsidy" for customers who complete their order by November 30, 2025, and require vehicle delivery in 2026 due to reasons attributable to Xiaomi [1][2] - The subsidy will cover the difference in purchase tax between 2026 and 2025, with a maximum subsidy amount of 15,000 yuan [1][3] - All models of Xiaomi cars, including the Xiaomi SU7 series and Xiaomi YU7 series, are eligible for this subsidy [2] Group 1 - The "Year-End Purchase Tax Subsidy" applies to customers who lock in their orders by November 30, 2025, and experience delays in delivery due to Xiaomi's responsibilities [1] - The subsidy will be provided in the form of a cash reduction on the final payment at the time of vehicle delivery [3] - The subsidy ensures that the total cost of the vehicle, including purchase tax, remains unchanged for the customer [4] Group 2 - Specific examples of potential subsidies include a maximum of 15,000 yuan for a Xiaomi YU7 Pro with a total price of 286,900 yuan [4] - Another example includes a Xiaomi SU7 Ultra with a total price of 541,900 yuan, which would also qualify for the subsidy [6]

Core Insights - The core theme of the event was "Change," presented by Lei Jun, founder and CEO of Xiaomi, highlighting the launch of the Xiaomi 17 series and the introduction of various new products across its ecosystem [1][3][21] Product Launch and Innovations - Xiaomi unveiled multiple new products, including the Xiaomi 17 series smartphones, Xiaomi custom services, Xiaomi Pad 8 series, and various home appliances, showcasing its continuous innovation in mobile, automotive, and technology ecosystems [1][3][20] - The Xiaomi 17 Pro series features the "Miao Xiang Back Screen" innovation, which redefines smartphone interaction and enhances user experience in personalization, imaging, and gaming [3][6][7] - The Xiaomi 17 series is equipped with the fifth-generation Snapdragon 8 processor, utilizing a 3nm process, with CPU performance comparable to A19 Pro and a 34.6% GPU improvement over A19 Pro [6][11] Custom Services and Automotive Developments - Xiaomi introduced a new "Xiaomi Custom Service" for its vehicles, offering 26 customizable options, aiming to provide a luxury experience comparable to high-end brands like Rolls-Royce and Porsche [18][20] - The Xiaomi YU7 SUV has seen significant success, with over 40,000 units delivered since its launch, appealing particularly to family users [16][25] Strategic Shift and Company Evolution - Over the past five years, Xiaomi has transitioned from an "Internet company" to a "hardcore technology company," focusing on core technology investments and aiming to invest 100 billion yuan in R&D over the next five years [21][23] - The company has significantly increased its R&D budget from 9.3 billion yuan in 2020 to an expected 30 billion yuan in 2024, doubling its R&D personnel from over 10,000 to more than 20,000 [23][25] Market Position and Performance - Xiaomi's smartphone business has established itself as a leader in the 4,000 to 5,000 yuan price range and is making strides in the high-end market, surpassing Apple in Europe in Q2 [25] - The company's home appliance segment has seen a 66.2% year-on-year revenue growth in Q2, indicating a strong performance across its product lines [25]

Core Viewpoint - Xiaomi aims to democratize luxury car experiences through its new customization service, traditionally reserved for high-end vehicles, to enhance user experience and accessibility [3]. Group 1: Customization Service - The introduction of Xiaomi's customization service is a significant shift, as it was previously only available in top luxury cars [3]. - The decision to launch this service faced internal disagreements and was initially planned for release in July of the previous year but was postponed due to high costs and limited production capacity [3]. - Xiaomi recognizes that its YU7 car owners are discerning customers and aims to provide unique, high-quality options through small-batch production and skilled craftsmanship [3].

Core Insights - Xiaomi's founder Lei Jun delivered his sixth annual speech focusing on "Change," unveiling the new Xiaomi 17 series and various ecosystem products, including Xiaomi's customized automotive services [1][3][20] - The launch of the Xiaomi 17 series showcases the company's continuous innovation in mobile, automotive, and technology ecosystems, marking a significant transformation over the past five years [3][20] Product Launches - The Xiaomi 17 series includes the standard version starting at 4499 yuan, the Pro version at 4999 yuan, and the Pro Max starting at 5999 yuan, with pre-sales beginning on September 27 [5][6] - The new Xiaomi products also include the Xiaomi Pad 8 starting at 2199 yuan, the Mi Home washing machine Pro starting at 3999 yuan, and the Mi TV S Pro Mini LED 2026 starting at 5199 yuan [5][19] Technological Innovations - The Xiaomi 17 series features the "Miao Enjoy Back Screen" innovation, which redefines smartphone interaction and enhances user experience with personalized features [6][8] - The series is powered by the fifth-generation Snapdragon 8 chip, utilizing a 3nm process, with CPU performance comparable to A19 Pro and a GPU performance increase of 34.6% [6][12] Automotive Developments - Xiaomi introduced its first customized automotive service, offering 26 personalized options for the Xiaomi YU7 Max and Xiaomi SU7 Ultra, aiming to provide a luxury experience [15][17] - The Xiaomi YU7 SUV has achieved over 40,000 deliveries since its launch, with a significant portion of buyers being families [15][17] Strategic Direction - Xiaomi aims to transition from an "Internet company" to a "hardcore technology company," with a commitment to invest 100 billion yuan in core technology research over the next five years [20][22] - The company has significantly increased its R&D investment from 9.3 billion yuan in 2020 to an expected 30 billion yuan in 2024, doubling its R&D personnel [22][24] Market Positioning - Xiaomi's SU7 series has become one of the best-selling cars in its category, and the company has made significant strides in the high-end smartphone and home appliance markets [25][19] - The company has successfully positioned itself against competitors like Apple, particularly in the high-end smartphone segment, and has seen substantial growth in its technology home appliance revenue [25][19]

Core Viewpoint - The article emphasizes that Xiaomi is breaking the traditional barriers of the automotive industry by introducing personalized customization services in the mid-range market, which were previously exclusive to ultra-luxury brands [5][15][54]. Group 1: Market Dynamics - The mainstream automotive market, particularly in the 300,000 to 400,000 yuan price range, is becoming increasingly competitive, leading to a focus on efficiency and standardized offerings [2][3]. - Traditional automotive manufacturers prioritize cost control and rapid delivery, often limiting customization options to a few standard colors and features [4][12]. - The demand for personalized vehicles has been largely unmet in the sub-million yuan market, with customization services typically reserved for high-end brands like Porsche and Ferrari [14][12]. Group 2: Xiaomi's Strategy - Xiaomi aims to not only increase sales but also to drive a transformation in the Chinese automotive market through innovative business models [6][52]. - The company has launched a "Xiaomi Customization Service," offering 26 personalized options, including unique paint colors and interior materials, which were previously unavailable in this price segment [5][25]. - Xiaomi's approach challenges the traditional automotive industry's focus on efficiency, instead prioritizing consumer desires for individuality and aesthetic appeal [40][56]. Group 3: Challenges and Innovations - The development of customized paint colors involves significant costs and complexities, with a single color potentially exceeding 2 million yuan in development expenses [18][19]. - Xiaomi's customization service requires a flexible production model, which poses challenges to traditional assembly line efficiency [26][27]. - The company has successfully introduced new paint options, such as the "Purple Crystal" finish, which involves intricate production processes and extensive manual labor [20][21]. Group 4: Consumer Trends - The article notes a shift in consumer decision-making from practicality to emotional value and personal expression, indicating a growing demand for personalized products [32][33]. - Xiaomi's success in the automotive sector reflects a broader trend where consumers are willing to pay for emotional and aesthetic value, not just functional benefits [53][55]. - The introduction of customization services aligns with the emerging "color economy," where individual expression through color choices is becoming increasingly important in consumer preferences [41][44].

Core Insights - The core theme of the event was "Change," presented by Lei Jun, founder and CEO of Xiaomi, highlighting the launch of new products and innovations in the automotive and technology sectors [1][5][12] Product Launches - Xiaomi introduced the Xiaomi 17 series flagship smartphones, Xiaomi Pad 8 series, and various home appliances, showcasing its comprehensive ecosystem [1][3] - The new "Xiaomi Custom Service" for the Xiaomi Yu7 SUV offers 26 customizable options, allowing users to experience luxury akin to high-end vehicles [3][12] Strategic Transformation - Over the past five years, Xiaomi has transitioned from an "internet company" to a "hardcore technology company," focusing on core technology investments and high-end market strategies [5][14] - The company plans to invest 100 billion yuan in core technology research and development over the next five years, with R&D spending increasing from 9.3 billion yuan in 2020 to an expected 30 billion yuan in 2024 [14] Automotive Developments - The Xiaomi Yu7 SUV, launched in June, achieved over 240,000 pre-orders within 18 hours and has delivered over 40,000 units since its official release [7][9][8] - The Yu7 SUV is designed to meet family needs, with 69% of buyers being family users, and 85% of those families having children [9] Technological Advancements - The Xiaomi SU7 Ultra prototype achieved the third fastest lap time in the official Nürburgring leaderboard, changing global perceptions of Chinese automotive capabilities [16]

Core Insights - Xiaomi's CEO Lei Jun emphasized that the YU7 project is crucial for the company's automotive ambitions, especially if the SU7 does not succeed [1][2] - The YU7 was developed with a unique approach, aiming to differentiate itself from competitors by creating a sporty SUV rather than following the trend [2] - The YU7 has achieved remarkable pre-order numbers, with over 240,000 orders within 18 hours of its announcement, indicating strong market interest [3] Summary by Sections Project Significance - The YU7 is seen as a last resort for Xiaomi's automotive strategy, with high expectations placed on its success [1] - The project was initiated during a challenging period for electric vehicles, where only Tesla's models were performing well in the market [1] Development Strategy - Xiaomi decided to take a bold step by not imitating existing successful models but instead creating a unique sporty SUV [2] - The YU7 is positioned against Tesla's Model Y, with a pricing strategy that undercuts it by 10,000 yuan [2] Market Performance - The YU7 has received significant attention, with over 40,000 units delivered since its launch on July 6 [4] - The vehicle's launch has shifted perceptions about Xiaomi's capabilities in the automotive sector, with over 330,000 units of the SU7 delivered by the end of August [4] Customization Services - Xiaomi announced a "customization service" for the YU7 and SU7 Ultra, allowing for personalized options in vehicle design [4]

Core Viewpoint - Xiaomi's CEO Lei Jun emphasized the critical importance of the YU7 project, stating it serves as a last resort for the company's automotive ambitions if the SU7 fails [1][2]. Group 1: YU7 Project Overview - The YU7 project was initiated during a challenging period for electric vehicles, with only Tesla's models performing well in the market [1]. - Xiaomi made a bold decision to develop a unique sports SUV instead of following the trend set by competitors [2]. - The YU7 was launched on June 26, with three versions priced at 253,500 CNY, 279,900 CNY, and 329,900 CNY, making it 10,000 CNY cheaper than the Tesla Model Y [2]. Group 2: Sales Performance - The YU7 achieved remarkable pre-order numbers, with over 200,000 orders in just three minutes and 240,000 within 18 hours [3]. - Since deliveries began on July 6, over 40,000 units of the YU7 have been delivered by the end of August [6]. - The SU7 has also seen significant success, with cumulative deliveries exceeding 330,000 units by the end of August [6]. Group 3: Customization Services - Xiaomi announced the launch of a "Xiaomi Custom Service," allowing customers to customize various aspects of their vehicles, including paint, interior colors, and wheels [6]. - The custom service will initially support a limited number of customizations per month, with a minimum customization expenditure of 100,000 CNY [6].